Happy Marketer is now Merkle Singapore. Please check out our new website at https://www.merkleinc.com/sg/.
Who knew staying awake past midnight on the last day of 2019 and ushering in a new year, a new decade and hoping for new opportunities would turn out to be everyone’s worst nightmare? It’s been eight months into the year and I am sure...
Today, us marketers are going to talk about the S-word. Bandied around so often that we've become almost immune to its potential, it is nevertheless where every CMO must begin with if they are to maximise business impact and elevate their role. So yes, we’re...
Last month I shared about the surge of suits from consultancy firms on agency turf and how that has forced us in the industry to ask “Is it time to Change the Client-Agency Conversation?”
Countless small businesses have thrived for years on direct customer access paving the way to the Direct to Consumer (D2C) model. My childhood memories would be incomplete without the fresh smell of clarified butter (“ghee”) delivered at our doorstep every month by “jethu”, a middle aged man whose name is lost in time. This ghee was made by his wife in her dainty kitchen and he delivered in around his home to customers he acquired purely by word of mouth. Who would have known that decades later small businesses like his could use digital media to directly reach out and engage with customers across the world with a single click?
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.
Before I finally decided to pen down this article, I always felt that competition is usually a tug-of-war between two or more powerful rivals craving for market share. But a renowned Harvard Business School Professor, Michael Porter said that competition is far more complex than what it looks like. According to him, a brand with a more profitable digital strategy is far superior than one with a big name or organizational structure.
This post summarizes insights derived from keynotes and panel discussions at the Mumbrella 360 Conference #M360Asia. Reading time: 8-10 minutes.