01 Feb Write Drunk, Edit Sober – 11 Tips to Help Marketers Edit in a Jiffy

The quote “Write Drunk, Edit Sober,” often misattributed to Ernest Hemmingway, is a handy expression to help writers loosen up. Because sometimes, stepping out of your comfort zone can help you conjure ideas that you usually wouldn’t arrive at. It’s not as much about relying on alcohol to get the words flowing, as it is about just writing, without being hassled by the rules of grammar, structure and syntax. There will be plenty of time for all of that later, for there’s nothing a thorough edit will not resolve.

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