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09 Sep, 2019 How Brands Like Starbucks, Apple & Johnnie Walker Give You A Multi-Sensory Experience?

Posted in consumer experience, Experiential Marketing, sensory marketing by Neelam Patel
When consumers chat about advertising in general, it’s only natural they relate the term to television commercials, video campaigns, social media posts, or billboards on the streets and in the malls. What is the one thing common between them? They are visual marketing activities that we as marketers bombard consumers with and as consumers, they are exposed to a minimum of 4,000 visual advertising messages every day. And so it’s impossible they remember every advertisement they have seen throughout the day making it a fierce competition for the sense of sight.
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25 Jun, 2019 Experiential Retail: How Luxury Brands like Tiffany & Co Provide Great Customer Experience?

Posted in Customer Experience, Experiential Marketing, experiential retail, Luxury Brands by Lydia Yeo

There is no doubt about the fact that shopping is one of Singapore’s favourite national pastimes. From neighbourhood malls to mega malls and luxury malls - there is an abundance of malls all over the country. However, retailers are concerned about the decreasing footfall as cookie-cutter malls keep sprouting and online shopping is gaining dominance.

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