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14 Aug Buyer Personas – The Primer to Designing Customer Journeys

In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.

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05 Oct 3 Digital Marketing Strategies for the Hospitality Industry

Digital Marketing Strategies

Any hotelier will agree that simple promotions are no longer sufficient to increase occupancy rates.

Why the sudden change?

Well, it’s not sudden. We’ve been seeing a major shift in the digital marketing strategies used by the hospitality industry in Asia for quite some time now. These strategies have one thing in common: they all place the customer at the forefront.

Why the focus on customer-centric strategies?

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