The internet is flooded with a multitude of memes, and sharing them and tagging friends on a regular basis has become #FriendshipGoals. What is a meme you may ask? It is basically an image, video, gif or an idea, typically humorous in nature, that spreads across the Internet. And memes that start to trend, spread like wildfire and are popularly known. This makes them viral content pieces — an obvious tool that marketers would want to leverage for their own advantage.