14 Aug Buyer Personas – The Primer to Designing Customer Journeys
Posted at 17:34h in b2b companies, b2c companies, buyer personas, Customer Experience, customer journeys, cx investments, Eloqua, lead score, lifecycle marketing, marketing automation, oracle, oracle marketing cloud, Responsys 0 Comments
In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.