Blog

12 Jun Be There, Be Useful & Be Responsible

Posted at 13:56h in google, google marketing live, Performance Marketing by Vishal Thakur 0 Comments

“Be There, Be Useful, and Be Responsible.

15 Feb Should Facebook be used as a branding or a performance marketing platform?

Posted at 14:30h in Branding, Digital Marketing, Performance Marketing by Terrence Quah 0 Comments

With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.