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05 Apr Why The S9+ May Be A Sign that Samsung’s Waterloo Is Nearing

Posted at 21:07h in android, apple, first mover advantage, iphone, iphone x, marketing strategy, product development, samsung, samsung s9 by Terrence Quah 0 Comments

In marketing strategy, first-mover advantage, also commonly referred to as technological leadership is the advantage gained by the initial significant occupant of a market segment.

10 Jan New Product Development and Branding — Case Study on Bus Uncle

Posted at 14:43h in artificial intelligence, Branding, Case Studies, product development, Startups by Rittika Das 0 Comments

Bus Uncle has been called “Singapore's favourite travel companion” on several occasions and has won a number of accolades since its inception in October 2016.

Wondering what Bus Uncle is?