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13 Mar Know What I Meme?

The internet is flooded with a multitude of memes, and sharing them and tagging friends on a regular basis has become #FriendshipGoals. What is a meme you may ask? It is basically an image, video, gif or an idea, typically humorous in nature, that spreads across the Internet. And memes that start to trend, spread like wildfire and are popularly known. This makes them viral content pieces — an obvious tool that marketers would want to leverage for their own advantage.
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14 Feb Insta Story – The Game Changer

Instagram - a mobile-friendly photo & video album app that has more than 1 billion monthly active users and approximately 100 million photos and videos being uploaded each day. With easy access to mobile devices and a wide consumer reach, no wonder most brands are already on Instagram but the real question is are they engaging with their fans?  

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09 Mar 4 Social Media Trends You Need To Know In 2017

Social Media Marketing Singapore

2016 was an interesting year for social media.

It’s the year that Snapchat emerged out of the shadows, evolved into Snap Inc. and created a new segment of wearables while everyone else got busy copying them. Instagram became more like Snap and suddenly filters and ‘Stories’ became the rage. Facebook started the year with 'Live' coming to personal profiles, but was highly criticised over its handling of fake news. Through all this, Twitter remained struggling and has failed to make a turnaround. 

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14 Feb 5 Things Luxury Brands Should Do Differently in 2017 To Maximise Their Social Media Investments

Social Media Marketing Singapore

Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.

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