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In my last blogpost, I talked about Singapore's Tryst with Facebook, highlighting the popularity of the social network in the Little Red Dot island. Singaporeans spend the most amount of time per month on Facebook and it is now common for many of us to...
Advertising on Twitter just got better! After Twitter announced New Targeting Options for Promoted Tweets, they have now rolled out ‘Keyword Targeting’ option as well! Recently, Twitter announced this newest feature on their ad platform and released it all across the market where it serves Twitter...
There are a number of companies on social media and each one is fighting for attention. So in this crowded marketplace, how does your page get noticed by users? The answer is remarkable content! In other words, you make your content to prompt your fans...
Being a marketer, I always look at the brand and its' positioning in online media which in most case is an extension of their offline presence. Surprisingly, some brands have transitioned quite well from offline to online. On the contrary, some brands exist only in...
Twitter, the rapidly growing social media site, has proved to be quite effective for businesses to reach their customers. With introduction of Vine, advertisers have been coming up with interesting ways to generate content with 6 sec videos to engage their followers. Recently, Twitter also...
Facebook is my favourite social network! Not just because it’s fun and useful, but also because it never fails to amaze me. This time, I am excited about two new cool features that Facebook is now rolling out gradually: Graph Search and the new News...
Recently we at Happy Marketer have been blogging about how Facebook has been making an impact in Singapore politics, universities and businesses in general. But thanks to our recent partnership with SocialBakers, a global authority in social media analytics, we got a deeper understanding of Singapore's tryst with...
Dell is one of the early adopters of Twitter for customer engagement & had received a lot of attention for their sales strategies even back then. It is one of the most frequently used case studies when we talk about how companies are leveraging on...
If you live in Singapore or are in anyway related to the National University of Singapore (NUS), you probably know what I am gonna be talking about. Yes, it is about the super popular Facebook page created by NUS students called “NUS Confessions”. This page...
The 'four cornered fight' in the upcoming Punggol by-election is only 5 days away and there is tremendous hue & cry about the 4 nominated candidates on both traditional and social media - and mind you this is a contest for just 1 parliamentary seat...