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21 Jan One Year of Happy Hour Videos!

Posted at 02:12h in Google Analytics, Happy Marketer, Mobile Marketing, News & Updates, Search Optimization, Social Media by Rachit Dayal 1 Comment

It was 11.5 months ago that the very first Happy Hour video was released into the wild! Now we're on episode #13, and along the way we've had some fascinating videos, including a skit based MEME video (aka, the one that even got its own outtakes video), great introduction to...

14 Dec My 5 favorite Zynga Games

Posted at 15:40h in Social Media by Kanchan 0 Comments

Zynga is a creator and a provider of social game services. Located in San Francisco, California, the company develops games that work on stand-alone mobile phone platforms (Apple iOS and Android) and as application widgets (embedded on Zynga.com, Facebook, Google+, and Tencent). Zynga states its mission as "Connecting the world through games. Zynga is one of the most successful...

30 Nov Travelling in South East Asia with some cool Mobile apps

Posted at 19:00h in Mobile Marketing, Social Media by Siljith Kandyil 1 Comment

I was travelling across South East Asian countries from end of October to mid of November and it was a wonderful backpack trip with my close buddies. We travelled light and not much of detailed planning was involved. Over 3 weeks we covered Thailand, Vietnam...

17 Oct Why I dont “Endorse” LinkedIn’s new Feed & Endorsements?

Posted at 00:12h in Social Media by Prantik 3 Comments

Have you seen Eli Pariser's fascinating TED video on "Filter Bubbles" or read his book by the same name? It was launched somewhere in early 2011 and his premise is that "As web companies strive to tailor their services (including news and search results) to...

16 Oct The Dropbox Great Space Race!

Posted at 14:51h in Case Studies, Online Marketing, Social Media by Khyathi Nirmal Kumar 1 Comment

I woke up this morning and as usual, the first thing I did was to check my Facebook notifications. Delighted to see 8 notifications from overnight, I clicked on the notifications icon and guess what?! They were not notifications from a stalker who likes all...

06 Oct Top 10 Post-IPO Facebook features that will get brands excited!

Posted at 02:41h in Social Media, SoLoMo by Prantik 0 Comments

Alright its been nearly 140 days since Facebook went public and all the mayhem surrounding its overpriced valuation is gradually settling down. In these 4 months the company has lost over US$50B in market capitalization but if Zuckerberg’s first post-IPO interview is anything to go...

01 Oct How Social are Indian B-Schools?

Posted at 14:37h in Education, Social Media by Kanchan 0 Comments

India is a booming MBA market with 3500 MBA institutes, including about 300 PGDM institutions, with over 500,000 students enrolled in various MBA or PGDM programs. However, today, the Indian MBA market is going through a crucial phase of Shake-out & Consolidation As our lives become...

23 Sep G2000 Singapore goes SoLoMo

Posted at 18:20h in Case Studies, Social Media, SoLoMo by Prantik 4 Comments

After a pretty long, productive week I was enjoying a relaxed foot massage at Kenko in Vivo City, when my homie Eshaan pinged me saying can I come over the G2000 outlet after my massage. I inquired why and he said he needed to use...

19 Sep Some Digital Marketing Ideas Indian E commerce Players Betting on!

Posted at 18:43h in Email Marketing, Online Marketing, Social Media by Siljith Kandyil 0 Comments

Indian Ecommerce industry is poised to grow by more than five-fold by 2016 as the number of online buyers and per capita online spending increase rapidl, forecasting a CAGR of 57% by 2016. In this evolving phase, there are many interesting marketing ideas which major players...

31 Aug My Favorite Charitable Campaign on Facebook in India- Satyamev Jayate (Truth Alone Prevails)

Posted at 14:16h in Case Studies, Social Media by Kanchan 0 Comments

An Indian television talk show that aired on various channels within Star Network along with Doordarshan's DD National. The first season of the show premiered on 6 May 2012 and marked the television debut of popular Bollywood actor and filmmaker Aamir Khan. While Hindi is the primary language of the show, it was also dubbed and...

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