Happy Marketer is now Merkle Singapore. Please check out our new website at https://www.merkleinc.com/sg/.
Other than Digital Marketing, another thing that I really enjoy doing is organizing events! I have done a few of them in the past starting from my school days to now and they have varied in terms of the type of event, the scale, the...
Social media is growing so rapidly that every other day there is new social network that people talk about. While Facebook still remains the most popular social network, there are some others which are slowly gaining popularity. One such social network is Pinterest. In case...
A few weeks ago Dave & I were invited to Hong Kong for deliver our first corporate training in that country (surprisingly it was my first trip to Hong Kong after living in the region for 16 years!) and the theme was how can luxury...
Pepe finds its cool dude – the Pepe guy through Facebook “Are you Pepe”… Well I am Pepe’d by this digital campaign which kicked off in May 2012 through Facebook to find the coolest dude and the person who carries The Pepe Attitude. This campaign was...
We're up at 2am in the office, staying up to watch Facebook's FBC event - the first of it's kind organized by Facebook, for marketers around the world. During the course of the night, we'll update this blog with the latest developments! Keep reading! 2:00am -...
It is amazing how transient life is and how quickly things can and do change. No, I ain’t discussing the Vedanta Vani or The Philosophy of Josiah Royce, but am referring to the efforts of the world’s largest food and nutrition company on social media...
Now, I must admit I am a digital addict – even though I have push emails & notifications setup on my iPhone, I have this compulsive desire to constantly check for new emails and Facebook newsfeed updats every now and then. This habit begins right...
I recently wrote a blog post about how social media is revolutionizing the way we consume, disseminate and monetize sporting content, focusing on some of the innovative strategies that were launched at SuperBowl XLVI last week. Following the match where the Giants piped the Patriots...
Last week, something a little unusual happened. Channel 8 news in Singaporewas doing a piece on social media and it's impact on today's business - and they started Googling companies who were experts in the area. And thanks to our own Singapore focused Search...
In this article, our Principal Consultant updates you with 4 quick tips that have become increasingly important for SEO in 2011: * Why SEO is more important than Social Media, Mobile and SEM today * Submit your XML sitemap to get some instant traction *...