May 2020

Dentsu Aegis Network’s award-winning digital marketing agency, Happy Marketer, a Merkle Company (“Happy Marketer”), has been re-appointed by global workplace design consultancy, Space Matrix, for the fourth year running.

After three successful years of awareness building, Happy Marketer will now focus on advancing the next stage of growth in Space Matrix’s digital maturity. This year’s scope will see Happy Marketer executing a people-based marketing strategy for the personalisation of B2B customer experience across Singapore, Hong Kong, and India. The execution is expected to nurture the most valuable B2B prospects for Space Matrix in the coming year.

As the first agency to work with Space Matrix in supporting its digital marketing roadmap since 2017, Happy Marketer has been able to consistently ramp up brand marketing and lead generation in the region through an integrated digital approach. By tapping on a full-funnel of activities including digital marketing as the core lead generator, a mix of performance marketing, thought-leadership activation, search optimisation as well as CRM, Happy Marketer has achieved three times in return on marketing investment for Space Matrix over the past three years.

Headquartered in Singapore, Space Matrix is a major global player in the workplace design arena with project experience in over 80 cities and offices across 15 countries.

Fiza Malhotra, Global Marketing Head at Space Matrix said, “For the last three years, Happy Marketer has introduced their data-driven approach and driven clear business results across our marketing funnel. In these difficult times, the importance of digital marketing to ensure brand survival and client engagement is even more critical and we look forward to working together to keep our clients informed and nurtured throughout the pandemic.”

Emily Han, Chief Client Officer at Happy Marketer said, “We are thrilled to continue this very fruitful partnership with Space Matrix for the fourth year. This is a strong endorsement of its trust in Happy Marketer’s ability to generate strong results through a dedicated digital programme. Through our close partnership over the past three years, Happy Marketer has garnered an in-depth understanding of Space Matrix’s business strategy as well as the needs of its B2B customer base. This is crucial as we evolve to embrace a targeted people-based B2B marketing strategy in nurturing a solid pipeline of B2B prospects for the global design consultancy. We are confident that we will be able to deliver the right customer experience at every touchpoint and are excited for Space Matrix to be able to start seeing positive returns from this execution.”

Neelam Patel
Neelam Patel

Digital Strategy Associate Consultant, fearlessly getting things done 🔥

She is goal-driven 📈 and puts her heart 💞 into developing holistic digital strategies for clients 🤝

If not managing new clients, she can be found dancing 💃🏻 to the tunes of Bollywood music, learning the beautiful Spanish language 🇪🇸 or indulging in painting 🎨