Oct 2012

India is a booming MBA market with  3500 MBA institutes, including about 300 PGDM institutions, with over 500,000 students enrolled in various MBA or PGDM programs. However, today, the Indian MBA market is going through a crucial phase of Shake-out & Consolidation

As our lives become more digitally enabled and connected, the way we research and source information is changing drastically as well.  While social media networks such as Facebook, Twitter, and YouTube were once thought of as strictly social, we see more & more business related interactions on these platforms. In the light of this change, MBA aspirants are also gaining an admissions advantage with all social media tools & resources available to them.

It’s common to see aspirants use Facebook, Twitter, admission blogs, forums and discussion boards to get into their dream college.

Youngsters are the biggest users of social networks. This has resulted in the development of a flurry of social networks among the Indians – 16 million users on Orkut, 15 million users on Facebook and 2.5-3 million users on Twitter.

Facebook Analysis of Popular Indian B Schools


An Institute founded in 1965, JBIMS is considered to be unique in management education as it is firmly rooted in the local soil and capable of articulating the Indian ethos.

Besides the regular curriculum, the students are also involved in co-curricular activities like inter business school competitions, research projects conducted by the institute and are constantly interacting with the industry, thus strengthening their practical orientation and developing themselves into future business managers.

The type of content JBIMS page focuses on is majorly into events and current happenings in and around the campus/corporate life.

The idea behind creating event based content is to gain the interest of the student and giving them information which is more than just core studies.



The Indian School of Business is a business school in India with campuses in Hyderabad and Mohali. It offers an MBA-equivalent Post Graduate Programme (PGP), an executive MBA-equivalent Post-Graduate Programme in Management for Senior Executives (PGPMAX) and a doctoral-equivalent Fellow Programme in Management (FPM) as well as short-duration and part-time executive education programs for middle and senior management.

ISB maintains close associations with Wharton, the Kellogg School of Management, and the London Business School, referred to as “founding associate schools.” Additional associate schools later included MIT Sloan and The Fletcher School.

Although their page like is 15,758 their engagement on fb page is quiet heavy and the content basically focus more on student achievements and the new launch events by the institute itself..


MDI Gurgaon

MDI is a front runner B-School of India. The PG Programmes in Management offered by MDI are recognized and accredited by the All India Council for Technical Education (AICTE) New Delhi. Its PGPM has been awarded “A” Grade by the ‘National Board of Accreditation’ of All India Council for Technical Education. Various surveys have consistently ranked MDI amongst the top five B-Schools of the country.


More and more B–Schools are taking the community perspective into the virtual domain. Be it placements, seminars, conferences, achievements of the students or faculty, they are tweeting just about any information. Most of the IIMs as well as other top B–Schools like Symbiosis Institute of Business Management (SIBM), Indian School of Business, NMIMS, MDI and Goa Institute of Management (GIM) have caught the social media bug. A student blog, an official Twitter ID, a Facebook Page and also Flickr and YouTube IDs are becoming popular.

Some institutes like MDI have two Twitter accounts – one for reporting formal events and other for interacting with the alumnus. SIBM Pune has as many as 5 Twitter accounts to report different events like Co – Curricular, Corporate Interactions, IT events etc.

Although with social media becoming a buzzword , a very huge platform for research and anybody and everybody joining this race, the Indian B schools are yet far behind to keep pace and move ahead . Social media platforms for Indian B schools are just a platform to acquire a quick and brief idea about the college with some latest happening and events posted to catch the interest of the aspirant.


Kanchan Lad

Kanchan is the Head of Project Delivery at Happy Marketer. She chooses traveling, swimming, crime fiction, celebrity gossip and prefers speed over stagnancy.