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An individual’s online reputation is an important constituent of his/her influence on social media. This means that the more influential one is on social media, the better his/her reputation is.

Social media influencers are individuals who have the power to affect the purchase decisions of others because of their real/perceived authority, knowledge, position or relationship.

An influencer doesn’t necessarily have to be a celebrity, journalist or blogger. Here, we share a few smart tips on identifying and finding the right set of influencers for your online brand.