Mar 2009

Okay, time to congratulate me – I just got another certification from Google! (Okay, if you’re not my biggest fan – the first one was the AdWords Qualification back in 2005)

I’m now a Qualified Analytics Individual, which basically means I’ve gone through a pretty rigorous training to set up, understand and analyze Google Analytics for clients. I’m also talking with Google to get certified as a qualified Agency, but that’s a story for another day.

I’d wanted to take this test ever since Vinny from Google told me it’s available two weeks ago. Then, my desire for the qualification went through the roof when I attended the Google Analytics Master Class last week. Went through the preparation seminars, shivered in my boots for a little while and then finally gave the test! It was nice to get that certificate (image below).


Now, I’m going to find out if there’s a logo that’s associated with this too  😀

I didn’t really want to admit it, but the process of preparing for the test was quite enlightening. This test was a little bit tougher than the AdWords test, some questions were tricky. And it’s prepared me to take the next Google Marketing Boot Camp to the next level.

Although, I’ll do my best to simplify the complexities of Analytics for the participants in the room, I might just take a little time to introduce them to the some advanced features like Custom Reports, Advance Segmentation, Ecommerce tracking & Filters.

So, that’s the first piece of news. The second piece of news is that the shiny new site for the Boot Camp is up –!

While the original site was good for info marketers who’re used to seeing long sales pages … the new site is much shorter and piffier. Plus, it looks gorgeous!


So, if you haven’t yet signed up for it – go get your tickets to the Google Marketing Boot Camp – the next one starts April 17th. Ticket prices have been slashed to the ground – they start from just S$195 (the cheapest ticket was $995 for the last Boot Camp).

So, sign up for the Boot CampFollow me on Twitter – And stay healthy, wealthy & wise!

Rachit Dayal

Is the Managing Partner at Happy Marketer, and handles clients with needs in Web Analytics, Search Engine Optimization, Google AdWords, Website Design and Conversion Consulting.

As Singapore’s first Qualified AdWords Professional and one of the first Analytics Qualified Professionals in the region, Rachit has been on the forefront of search marketing in Singapore since 2004.

But as this industry comes into maturity, he believes now is when the fun is starting – when clients dare to dream of exciting campaigns, and we can finally show tangible positive ROI from all marketing campaigns.