Jun 2008

A few days ago, I was called by someone who found out I was in the web business. She’s an offline graphic artist – A painter for those who speak english :). Clearly, she was excited about having a website and told me she wanted to have a website to display her paintings online.

Now, in the old days that would’ve meant a tedious HTML concoction which I would have to update every time she had a new painting. But in the new world, my job has become very simple. Blogs have evolved into “Photo Blogs” … blogs specifically for the purpose of showing off photos. And I thought this is perfect for a painter showing off her photos.

As I dealt deeper, here was the criteria she wanted for her site:

  • Simple site to display her paintings
  • She should be able to update it herself
  • Have pages like “About Me” or “Contact Me” for her profile
  • Display full sized images if people click on thumbnails

She was willing to leave all the design issues to me, so I went ahead and deployed one of my favorite photo blog templates, did a little bit of logo customization, uploaded her content and wallah! We have a brand new website.

(Okay you got me, there were a lot of little steps like hosting setup, domain setup, wordpress setup, template customization, testing plugins, proof-reading content, bla bla bla … but if I had typed them out, it would have taken the “wallah” magic away from the paragraph :P)

Rachit Dayal

Is the Managing Partner at Happy Marketer, and handles clients with needs in Web Analytics, Search Engine Optimization, Google AdWords, Website Design and Conversion Consulting.

As Singapore’s first Qualified AdWords Professional and one of the first Analytics Qualified Professionals in the region, Rachit has been on the forefront of search marketing in Singapore since 2004.

But as this industry comes into maturity, he believes now is when the fun is starting – when clients dare to dream of exciting campaigns, and we can finally show tangible positive ROI from all marketing campaigns.