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26 Nov, 2018 What Does It Mean To Grow Better?

Posted in customer journeys, lead conversion, marketing flywheel by Nikhita Joshi

Growing Better As A Company

19 Nov, 2018 Let’s Embrace Technology To Make A Better World

Posted in artificial intelligence, digital technology, personalised communication by Lydia Yeo

It’s a crazy world we live in today with disruptive technologies, wars, rumors of wars, populism, and tribalism. With the advent of technology and development, some may say our lives have become better with the increased convenience and cozy standard of living that we enjoy - but does that mean that our grandparents led “worse” lives because they did not have television or video games?

08 Nov, 2018 Make The Most Of Your Holiday Season Advertising Strategy

Posted in a/b testing, advertising strategy, google advertising, product feed, video ads by Chirag Khandelwal

If you are an e-commerce retailer and have been in the business for over a year, you know it's the perfect time to start working on an advertising strategy to make the most from your advertising campaigns. Honestly, businesses start preparing for the holiday season at least three months in advance. Here's a list of things I have put together - five items to tick off, that might help your businesses make the most of your advertising effort.

01 Nov, 2018 5 Common Mistakes On Your Resume

Posted in human resource, job hunting, recruitment, resume writing by Mela Anwar

Writing a resume is an art - you are expected to have the skill of summarising your entire career on a single page.

15 Oct, 2018 How Can You Amplify Marketing Automation With Media?

Posted in buyer personas, lead conversion, lead generation, marketing automation, paid media by Nikhita Joshi

Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.

05 Oct, 2018 Hiring Strategies That We Can Learn From Playing Candy Crush

Posted in candy crush, hiring process, hiring skills, tools by Mela Anwar

My name is Mela and I’m an addict. Ok, not that kind of an addict, but an addict of Candy Crush.

25 Sep, 2018 Small Businesses Scaling Up In Manila With WhatsApp Business

Posted in b2c companies, case study, Digital Marketing, marketing strategy, Online Marketing, whatsapp business, whatsapp marketing by Rittika Das

Unless you are in a country where WhatsApp is banned, you will rarely find someone who isn’t using the app for their day-to-day communication. Whether it’s a quick message to be sent to your mother or a meeting location to be shared with your colleague, WhatsApp is your go to app on the phone.

27 Aug, 2018 Leveraging Precision Marketing To Drive Customer Experience (CX)

Posted in a/b testing, adobe target, Customer Experience, Eloqua, experience targeting, Google AdWords, google analytics 360 suite, google bigquery, Google Display Network, google optimize 360, precision marketing, programmatic advertising by Trishe Goh

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14 Aug, 2018 Buyer Personas – The Primer to Designing Customer Journeys

Posted in b2b companies, b2c companies, buyer personas, Customer Experience, customer journeys, cx investments, Eloqua, lead score, lifecycle marketing, marketing automation, oracle, oracle marketing cloud, Responsys by Nikhita Joshi

In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.

08 Aug, 2018 The Big Google Pivot With Google Marketing Platform

Posted in Digital Marketing, google, google advertising, google marketing platform, marketers, non marketers, rebranding by Rachit Dayal

Recently, Google slipped its biggest announcement in the last 20 years into a deceptively simple blog post.