Blog
08 Nov, 2018 Make The Most Of Your Holiday Season Advertising Strategy
If you are an e-commerce retailer and have been in the business for over a year, you know it's the perfect time to start working on an advertising strategy to make the most from your advertising campaigns. Honestly, businesses start preparing for the holiday season at least three months in advance. Here's a list of things I have put together - five items to tick off, that might help your businesses make the most of your advertising effort.
01 Nov, 2018 5 Common Mistakes On Your Resume
Writing a resume is an art - you are expected to have the skill of summarising your entire career on a single page.
15 Oct, 2018 How Can You Amplify Marketing Automation With Media?
Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.
05 Oct, 2018 Hiring Strategies That We Can Learn From Playing Candy Crush
My name is Mela and I’m an addict. Ok, not that kind of an addict, but an addict of Candy Crush.
25 Sep, 2018 Small Businesses Scaling Up In Manila With WhatsApp Business
Posted in b2c companies, case study, Digital Marketing, marketing strategy, Online Marketing, whatsapp business, whatsapp marketing
Unless you are in a country where WhatsApp is banned, you will rarely find someone who isn’t using the app for their day-to-day communication. Whether it’s a quick message to be sent to your mother or a meeting location to be shared with your colleague, WhatsApp is your go to app on the phone.
27 Aug, 2018 Leveraging Precision Marketing To Drive Customer Experience (CX)
Posted in a/b testing, adobe target, Customer Experience, Eloqua, experience targeting, Google AdWords, google analytics 360 suite, google bigquery, Google Display Network, google optimize 360, precision marketing, programmatic advertising
14 Aug, 2018 Buyer Personas – The Primer to Designing Customer Journeys
Posted in b2b companies, b2c companies, buyer personas, Customer Experience, customer journeys, cx investments, Eloqua, lead score, lifecycle marketing, marketing automation, oracle, oracle marketing cloud, Responsys
In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.
08 Aug, 2018 The Big Google Pivot With Google Marketing Platform
Posted in Digital Marketing, google, google advertising, google marketing platform, marketers, non marketers, rebranding
Recently, Google slipped its biggest announcement in the last 20 years into a deceptively simple blog post.
18 Jul, 2018 How FMCG Brands can Leverage D2C Business Model
Posted in case study, d2c, D2C Business Model, digital investment, Digital Strategy, direct to consumer, DTC, Ecommerce, FMCG, marketing strategy, Online Marketing
Countless small businesses have thrived for years on direct customer access paving the way to the Direct to Consumer (D2C) model. My childhood memories would be incomplete without the fresh smell of clarified butter (“ghee”) delivered at our doorstep every month by “jethu”, a middle aged man whose name is lost in time. This ghee was made by his wife in her dainty kitchen and he delivered in around his home to customers he acquired purely by word of mouth. Who would have known that decades later small businesses like his could use digital media to directly reach out and engage with customers across the world with a single click?