Blog


13 Mar, 2018 4 Digital Tools To Build Your Intel Before A Meeting

In my previous blog post, I shared 5 forces that dictate any digital strategy. The first and most powerful out of the 5 were the Buyers a.k.a. prospective clients. They want all the possible information about the services/products to make an informed choice about the vendor but at the same time, are hesitant to give out adequate information over the phone or at the first contact.

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16 Feb, 2018 5 Forces That Dictate Any Digital strategy

Before I finally decided to pen down this article, I always felt that competition is usually a tug-of-war between two or more powerful rivals craving for market share. But a renowned Harvard Business School Professor, Michael Porter said that competition is far more complex than what it looks like. According to him, a brand with a more profitable digital strategy is far superior than one with a big name or organizational structure.

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15 Feb, 2018 Should Facebook be used as a branding or a performance marketing platform?

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With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.

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08 Dec, 2017 The Key To Executing A Successful Digital Campaign

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I had the opportunity to fly to Bangkok on a Thursday afternoon to participate in a panel discussion on Digital Trends vs. Social Media. The event, Digital Thai | Digital Asia (DTDA), was an initiative organised by Adcamie to bring together industry partners to talk about digital happenings in Thailand & the region. It was a humbling experience, sharing a stage with some of the industry's best and brightest.

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