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12 May, 2016 Social Media Marketing Case Study: How NUS Computing’s Facebook Video Went Viral

Social Media Marketing Case Study

The National University of Singapore (NUS) is ranked among the best education institutions in the world. But what happens when a global university wants to increase brand awareness levels for a particular school? That’s where social media marketing comes in. We united a diverse group of students, staff and alumni through a heartwarming video on social media, all the while growing reach and engagement levels.
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26 Apr, 2016 Braving the Facebook Live Storm – The Community Manager’s Dilemma

Facebook LIVE

Mark Zuckerberg recently announced the expansion of Facebook Live, a feature that was limited to celebrity profiles with verified pages, to all profiles around the world.

This means that any individual can stream a real-time video for his friends and followers to view. Once implemented, Facebook will become the host of a variety of real-time content, thereby allowing each user to become a content creator within his own spheres.

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