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14 Apr, 2020 How COVID19 Transformed Me Into An Amateur Fitness Instructor?

Posted in exercise, time management, wfh, work from home by Mela Anwar

I am Mela and I would like to share with all of you my #WFH experience during this COVID-19 outbreak. Here at Happy Marketer, we use Clifton StrengthsFinder introduced by Gallup to help the #HappyTribe discover their top 5 strengths. When I took my test, DISCIPLINE emerged as one of my top 5 strengths. And I am used to routines, so it took me less than a week to adjust to the work from home (WFH) situation. Its been 3 weeks and I am loving it so far.

18 Feb, 2020 How The Lost Art Of Storytelling Can Rescue Today’s Tech-In-Shining-Armour?

Posted in maturity levels, solution, storytelling, tech implementation by Srotoswini Roy

Earlier this month I was in Dubai workshopping with 30 seasoned bankers from Africa and the Middle East – CEOs, CMOs, Product owners, Digital Banking experts, Marketers, Analytics teams, Legal & Compliance teams, Process & Operations teams. All of them in one room for 2 days to learn how their latest Personalization & Attribution Tech acquisition will be implemented and how that will help them achieve their business objectives.

24 Dec, 2019 Gen Z: Life Behind The Scenes

Posted in documentary, gen z, shoot by Joelyn Goh

As glamorous as it may seem, the team behind the cameras including the profile has it a lot different.

18 Dec, 2019 Behind Every Successful Digital Marketing Campaign, There’s a…Website Revamp

Posted in digital campaign, Digital Marketing, website by Rittika Das

Are you planning to launch a digital marketing campaign, perhaps to drive awareness about your services or to generate sign-ups for a new offer on your website? If your answer to the question is yes, then do you think that your website is ready to support the campaign?

10 Dec, 2019 Insights From Happy Marketer’s Transformation 2020 Event

Posted in data driven marketing, digital transformation, marketing strategy by Lydia Yeo

Successful digital transformation seems elusive. According to a study by Mckinsey, it was found that less than one-third of organisational transformations succeed at improving a company’s performance and sustaining those gains, and the success rate of digital transformations is even lower.

09 Sep, 2019 How Brands Like Starbucks, Apple & Johnnie Walker Give You A Multi-Sensory Experience?

Posted in consumer experience, Experiential Marketing, sensory marketing by Neelam Patel

When consumers chat about advertising in general, it’s only natural they relate the term to television commercials, video campaigns, social media posts, or billboards on the streets and in the malls. What is the one thing common between them? They are visual marketing activities that we as marketers bombard consumers with and as consumers, they are exposed to a minimum of 4,000 visual advertising messages every day. And so it’s impossible they remember every advertisement they have seen throughout the day making it a fierce competition for the sense of sight.

26 Aug, 2019 Ok Google, Do I Really Need To Be Ready For Voice Search?

Posted in google, voice search by Hima Bindu

If only Google could answer analytical questions - maybe soon!

Since Google can’t answer the question in the title directly, let me share my thoughts.

16 Aug, 2019 14 Project Management Lessons Learnt from an Unsuccessful Project

Posted in lessons, project management, strategy by Rittika Das

New projects call for great plannings that are aimed to achieve client success. As things vary from client to client, not every time would project managers foresee critical situations or factors that could potentially add up to one. And sometimes, these situations can lead to the most stressful and undesired outcome, i.e. project failure. But in this fast-paced digital world, do project managers have enough time to brood over failures?

09 Jul, 2019 Demystifying Digital Banks in Singapore

Posted in banks, digital, digital transformation by Srotoswini Roy

Little over a month back, we talked about the next frontier of digital transformation in the banking industry as banks gear up to tackle competition from Fintechs - one that would be fueled by new digital business models, agile processes, data-driven culture and design thinking.