Eating, shopping or queuing for both! These three sound like Singaporeans’ favourite pastimes, but do you know what’s a Singaporean's favourite online pastime? A 2020 study found that Singapore loves consuming video content. While Facebook is the world’s most-used social platform, YouTube tops the list as...
As social distancing hinders in-person experiences, businesses are using Artificial Intelligence (AI) to pick up the slack. With the massive growth in data, AI programs and services have helped industries to optimise operations and reduce costs. More importantly, they have transformed customer experience by helping...
Who knew staying awake past midnight on the last day of 2019 and ushering in a new year, a new decade and hoping for new opportunities would turn out to be everyone’s worst nightmare? It’s been eight months into the year and I am sure...
The life of a marketer is difficult. Tight deadlines, overnight campaigns, competition pressure, tough KPIs, incomplete data & workarounds to understand a campaign’s performance. A marketer is often busy with operational activities, they don’t realise the risk of Mobile Analytics Syndrome. I’m no doctor. However, I’ve...
Hi! My name is Amy, I am an Associate Consultant - Performance Marketing at Happy Marketer.It’s been 4 months since we have started working from home and I truly miss my office and my colleagues! My day at the office would start with a cup...
I love working from home! I've been very fortunate to live close to the office. It takes me three minutes to reach the office, so there's not much of a difference when it comes to commuting. The difference is the time taken to get ready...
It's interesting to see how almost all industries have adapted to the process of automation, becoming more customer centric and provide highly personalised services. Digital transformation has proven that optimization is a never ending process, resulting in a high scope for constant innovation and automation....
Data-driven advertising is the new norm — all of us have come to acknowledge that we need data, Data, DATA before we even begin planning what to do with a brief. But data comes with two significant costs: acquisition and deciphering costs. Acquiring the data can be...
When I first announced that I was joining Happy Marketer, I had mixed reactions from both sides — friends who are marketing leaders in brands thought I was way too old to slog it out in an agency; whilst new colleagues asked me (often with...
