Opinion – We are at risk of falling into the Solow Paradox. “You can see the computer age everywhere but in productivity statistics” – Robert Solow, New York Review of Books, 1987. Only – replace the computer above with Analytics and we have the 2020 iteration...
What comes to your mind when you think of consultants? Is it people who throw out presentation decks with a hundred slides? Someone who uses incomprehensible lingo like ‘boil the ocean’ every 5 seconds? Or a person who is just spouting rubbish out their pie...
Managing a huge project is a daunting experience. It involves working with multiple stakeholders, within and outside the organization. It includes strict timelines along with several layers of planning, implementation and reporting. If a thing or two spiral out of control, the project lands in...
These are the days of uncertainty, and we’re all looking for routines or plans to keep things grounded and going. Morning playlists, workout regimes, Netflix watch party invites, a new online class, whatever it takes to stay off that wearying uncertainty. But of all the...
COVID-19 has changed the way we live, work and transact. The impact on businesses is likely to persist even after the pandemic is contained. As we approach the new normal, how do brands regain consumer confidence? We have laid out these four strategies to build...
Marketers are worried after Google announced that Chrome will block third-party cookies in a few years due to their impact in the marketing landscape. While the move is not new, it commands attention in the marketing industry as Chrome holds nearly 70% of the browsers’ market...
A while ago, pundits proclaimed the death of the creative agency and the disappearance of those of us who pop culture has got everyone referring to as the Mad Men. The new-age agency, they predicted, would be full of suits and media folks and martech...
Most of us never saw it coming. But as in the case of most doomed relationships, the end was inevitable. In January 2020, Google announced that they are making third-party cookies "obsolete" by 2022. Which means that two years from now, the digital marketing world...
Dentsu Aegis Network’s award-winning digital marketing agency, Happy Marketer, a Merkle Company (“Happy Marketer”), has been re-appointed by global workplace design consultancy, Space Matrix, for the fourth year running.After three successful years of awareness building, Happy Marketer will now focus on advancing the next stage...
Back in 2017, when the Economist published a brilliant article on ‘Data being the new oil’, the world took notice. The conversations abounded about what organisations like Alphabet, Amazon and Facebook were doing with data. And as marketers, most of us did not go beyond...
