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05 Jun, 2019 Marketers, Get Smarter & More Productive through Google’s Easy to Use Machine Learning Offerings!

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Source: Forbes

As we know, consumer journeys are no longer a linear process; they have become a far more complicated process that consists of multiple channels and touch points emerging through.

With user behaviour continually changing, consumers are becoming more demanding and hungry to learn things.

Google is diving into various industries by solving their problems through machine learning. Now machine learning is not limited to a few industries, but instead is breaking through numerous industries.

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03 Jun, 2019 Successful Dating Lessons You Can Apply to Winning Customers

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Did you ever think that swiping on dating apps could teach you some tips and tricks on how to market your business? They seem like two very different things, things that have no relation at all. That’s where you’re wrong. Thanks to technology, the landscape of dating has transformed quite a bit just like traditional marketing has evolved and digitised.

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22 May, 2019 From Locales to Locals: How Tourism Marketing Must Shift Focus to the People Behind the Destination

If you’re a communications professional in India, chances are you know what a typical Kerala Tourism ad campaign looks like. Supremely crafted, with raw natural beauty captured in breathtaking panoramas or striking close-ups. Usually celebrated for their sheer artistry and sometimes mocked for completely overlooking the authentic flavour of Kerala. But when #HumanbyNature, Kerala Tourism’s first global ad film in 9 years, was released barely a year after the floods that brought the state to its knees and its people standing shoulder to shoulder with each other, something was different.

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21 May, 2019 Banks Need To Befriend The New Sheriff In Town!

The modern banknote was formalized in the 17th century. Paper currency, however, dates as far back as the 7th century.

Modern banking came into existence in the late 16th century.

Cut to a couple of centuries later -

Commercialized Internet happened to us in the 1990s.

Digital Transformation became a buzzword probably in 2017.

So what really happens when a centuries-old established world order meets a new paradigm shift in human behaviour, just shy of two decades old?

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26 Apr, 2019 3 Tricks to Manage Tricky Client Scenarios!

At Happy Marketer, as much as we advocate brands to adopt a “Customer-first” strategy, we practise a “Client-first” approach too, when it comes to managing our client accounts. By putting clients at the core of our business model, we provide services keeping their objectives and interests at the forefront, which eventually helps to foster happy and healthy working relationships. But does this approach always ensure things to be hunky-dory on the client side?

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