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16 Aug, 2019 14 Project Management Lessons Learnt from an Unsuccessful Project

Posted in lessons, project management, strategy by Rittika Das

New projects call for great plannings that are aimed to achieve client success. As things vary from client to client, not every time would project managers foresee critical situations or factors that could potentially add up to one. And sometimes, these situations can lead to the most stressful and undesired outcome, i.e. project failure. But in this fast-paced digital world, do project managers have enough time to brood over failures?

09 Jul, 2019 Demystifying Digital Banks in Singapore

Posted in banks, digital, digital transformation by Srotoswini Roy

Little over a month back, we talked about the next frontier of digital transformation in the banking industry as banks gear up to tackle competition from Fintechs - one that would be fueled by new digital business models, agile processes, data-driven culture and design thinking.

26 Jun, 2019 Citizen or Politician – Why Being Online is so Important This Election Season?

Posted in election, online media by Hima Bindu

Today, nearly everyone has an online profile. If you are not online, you might as well not exist. In a time and age when babies (#babiesofinstagram) and even pets (#petsofnstagram, #dogsofinstagram) have online profiles, it is no wonder that world leaders and election nominees have online profiles too. It has increasingly become important for our world leaders to have a presence online, share their views and opinions and interact with citizens. When a huge chunk of their vote bank is coming from online, why ignore the platform at all? In continuation of the #HappyHourLive in April, continue on to finding some stats on how advertising spends on digital are all set to grow exponentially and reading my thoughts on how citizens and candidates can use digital/social media to their benefit.

25 Jun, 2019 Experiential Retail: How Luxury Brands like Tiffany & Co Provide Great Customer Experience?

Posted in Customer Experience, Experiential Marketing, experiential retail, Luxury Brands by Lydia Yeo

There is no doubt about the fact that shopping is one of Singapore’s favourite national pastimes. From neighbourhood malls to mega malls and luxury malls - there is an abundance of malls all over the country. However, retailers are concerned about the decreasing footfall as cookie-cutter malls keep sprouting and online shopping is gaining dominance.

17 Jun, 2019 Chatbots: How Should Brands Leverage Them?

Posted in artificial intelligence, chatbots by Hima Bindu

Over 2.5 billion people across the world (that is one-third of the world’s population) use some messaging app or the other. It would be a sin to waste such an opportunity by not leveraging chatbots. In my previous blog, I discussed how chatbots automate redundant jobs and activities that save cost and time whilst ensuring the customer experience is not affected.Whether you adopt them or not, they are here to stay. It is very likely that 50% of us have spoken to a bot by now, maybe even without realising it. It is also possible that in the near future you would have had more conversations with a chatbot than you would have with your significant other and it will also be seamless in the days to come.

12 Jun, 2019 Be There, Be Useful & Be Responsible

Posted in google, google marketing live, Performance Marketing by Vishal Thakur

“Be There, Be Useful, and Be Responsible.

10 Jun, 2019 Using Gram for Business

Posted in Content Marketing, influencer marketing, instagram by Nicole Choo

Did you know that there are more than 25 million companies worldwide are already using Instagram for business? Why of course they are because it has been reported that around 200 million fans visit at least one business profile per day!

05 Jun, 2019 Marketers, Get Smarter & More Productive through Google’s Easy to Use Machine Learning Offerings!

Posted in google, machine learning by Amy Bhimani

Source: Forbes

As we know, consumer journeys are no longer a linear process; they have become a far more complicated process that consists of multiple channels and touch points emerging through.With user behaviour continually changing, consumers are becoming more demanding and hungry to learn things.Google is diving into various industries by solving their problems through machine learning. Now machine learning is not limited to a few industries, but instead is breaking through numerous industries.

03 Jun, 2019 Successful Dating Lessons You Can Apply to Winning Customers

Posted in customer relationship management, Digital Marketing, Online Marketing, personalised communication by Neelam Patel

Did you ever think that swiping on dating apps could teach you some tips and tricks on how to market your business? They seem like two very different things, things that have no relation at all. That’s where you’re wrong. Thanks to technology, the landscape of dating has transformed quite a bit just like traditional marketing has evolved and digitised.