Blog


16 Apr, 2020 8 Key Points That Make Selling ABSTRACT

I am Neelam, from the Digital Strategy team here at Happy Marketer, the most-awarded data-driven digital marketing agency in Singapore. We provide the full spectrum of digital marketing services, namely Analytics, Search Engine Optimization, Social Media Marketing, Performance Marketing, CRM & Loyalty Marketing, Digital Transformation & Digital Training to clients across the region. So as a member of the sales team, we are supposed to sell these services to prospects.
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14 Apr, 2020 How COVID19 Transformed Me Into An Amateur Fitness Instructor?

I am Mela and I would like to share with all of you my #WFH experience during this COVID-19 outbreak. Here at Happy Marketer, we use Clifton StrengthsFinder introduced by Gallup to help the #HappyTribe discover their top 5 strengths. When I took my test, DISCIPLINE emerged as one of my top 5 strengths. And I am used to routines, so it took me less than a week to adjust to the work from home (WFH) situation. Its been 3 weeks and I am loving it so far. 

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18 Feb, 2020 How The Lost Art Of Storytelling Can Rescue Today’s Tech-In-Shining-Armour?

Earlier this month I was in Dubai workshopping with 30 seasoned bankers from Africa and the Middle East – CEOs, CMOs, Product owners, Digital Banking experts, Marketers, Analytics teams, Legal & Compliance teams, Process & Operations teams. All of them in one room for 2 days to learn how their latest Personalization & Attribution Tech acquisition will be implemented and how that will help them achieve their business objectives.

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09 Sep, 2019 How Brands Like Starbucks, Apple & Johnnie Walker Give You A Multi-Sensory Experience?

When consumers chat about advertising in general, it’s only natural they relate the term to television commercials, video campaigns, social media posts, or billboards on the streets and in the malls. What is the one thing common between them? They are visual marketing activities that we as marketers bombard consumers with and as consumers, they are exposed to a minimum of 4,000 visual advertising messages every day. And so it’s impossible they remember every advertisement they have seen throughout the day making it a fierce competition for the sense of sight.
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16 Aug, 2019 14 Project Management Lessons Learnt from an Unsuccessful Project

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New projects call for great plannings that are aimed to achieve client success. As things vary from client to client, not every time would project managers foresee critical situations or factors that could potentially add up to one. And sometimes, these situations can lead to the most stressful and undesired outcome, i.e. project failure. But in this fast-paced digital world, do project managers have enough time to brood over failures?

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