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16 May, 2020 The 3 secrets to romancing the customer

Posted in customer relationship management by Rachit Dayal

Most of us never saw it coming. But as in the case of most doomed relationships, the end was inevitable. In January 2020, Google announced that they are making third-party cookies "obsolete" by 2022. Which means that two years from now, the digital marketing world...

05 May, 2020 Happy Marketer secures fourth year of re-appointment by Space Matrix

Posted in Uncategorized by Neelam Patel

Dentsu Aegis Network’s award-winning digital marketing agency, Happy Marketer, a Merkle Company (“Happy Marketer”), has been re-appointed by global workplace design consultancy, Space Matrix, for the fourth year running. After three successful years of awareness building, Happy Marketer will now focus on advancing the next stage...

02 May, 2020 The three-fold path to donning the data hat

Posted in data analytics by Prantik

Back in 2017, when the Economist published a brilliant article on ‘Data being the new oil’, the world took notice. The conversations abounded about what organisations like Alphabet, Amazon and Facebook were doing with data. And as marketers, most of us did not go beyond...

24 Apr, 2020 #HappyWebinar 2: The 5 Essentials in your Strategy Hat

Posted in Digital Strategy by Rachit Dayal

Today, us marketers are going to talk about the S-word. Bandied around so often that we've become almost immune to its potential, it is nevertheless where every CMO must begin with if they are to maximise business impact and elevate their role. So yes, we’re...

16 Apr, 2020 8 Key Points That Make Selling ABSTRACT

Posted in sell, solution, strategy by Neelam Patel

I am Neelam, from the Digital Strategy team here at Happy Marketer, the most-awarded data-driven digital marketing agency in Singapore. We provide the full spectrum of digital marketing services, namely Analytics, Search Engine Optimization, Social Media Marketing, Performance Marketing, CRM & Loyalty Marketing, Digital Transformation & Digital Training to clients across the region. So as a member of the sales team, we are supposed to sell these services to prospects.

14 Apr, 2020 How COVID19 Transformed Me Into An Amateur Fitness Instructor?

Posted in exercise, time management, wfh, work from home by Mela Anwar

I am Mela and I would like to share with all of you my #WFH experience during this COVID-19 outbreak. Here at Happy Marketer, we use Clifton StrengthsFinder introduced by Gallup to help the #HappyTribe discover their top 5 strengths. When I took my test, DISCIPLINE emerged as one of my top 5 strengths. And I am used to routines, so it took me less than a week to adjust to the work from home (WFH) situation. Its been 3 weeks and I am loving it so far.

18 Feb, 2020 How The Lost Art Of Storytelling Can Rescue Today’s Tech-In-Shining-Armour?

Posted in maturity levels, solution, storytelling, tech implementation by Srotoswini Roy

Earlier this month I was in Dubai workshopping with 30 seasoned bankers from Africa and the Middle East – CEOs, CMOs, Product owners, Digital Banking experts, Marketers, Analytics teams, Legal & Compliance teams, Process & Operations teams. All of them in one room for 2 days to learn how their latest Personalization & Attribution Tech acquisition will be implemented and how that will help them achieve their business objectives.

24 Dec, 2019 Gen Z: Life Behind The Scenes

Posted in documentary, gen z, shoot by Joelyn Goh

As glamorous as it may seem, the team behind the cameras including the profile has it a lot different.

18 Dec, 2019 Behind Every Successful Digital Marketing Campaign, There’s a…Website Revamp

Posted in digital campaign, Digital Marketing, website by Rittika Das

Are you planning to launch a digital marketing campaign, perhaps to drive awareness about your services or to generate sign-ups for a new offer on your website? If your answer to the question is yes, then do you think that your website is ready to support the campaign?

10 Dec, 2019 Insights From Happy Marketer’s Transformation 2020 Event

Posted in data driven marketing, digital transformation, marketing strategy by Lydia Yeo

Successful digital transformation seems elusive. According to a study by Mckinsey, it was found that less than one-third of organisational transformations succeed at improving a company’s performance and sustaining those gains, and the success rate of digital transformations is even lower.