Most of us never saw it coming. But as in the case of most doomed relationships, the end was inevitable. In January 2020, Google announced that they are making third-party cookies "obsolete" by 2022. Which means that two years from now, the digital marketing world...
Dentsu Aegis Network’s award-winning digital marketing agency, Happy Marketer, a Merkle Company (“Happy Marketer”), has been re-appointed by global workplace design consultancy, Space Matrix, for the fourth year running.After three successful years of awareness building, Happy Marketer will now focus on advancing the next stage...
Back in 2017, when the Economist published a brilliant article on ‘Data being the new oil’, the world took notice. The conversations abounded about what organisations like Alphabet, Amazon and Facebook were doing with data. And as marketers, most of us did not go beyond...
Today, us marketers are going to talk about the S-word. Bandied around so often that we've become almost immune to its potential, it is nevertheless where every CMO must begin with if they are to maximise business impact and elevate their role. So yes, we’re...
I am Mela and I would like to share with all of you my #WFH experience during this COVID-19 outbreak. Here at Happy Marketer, we use Clifton StrengthsFinder introduced by Gallup to help the #HappyTribe discover their top 5 strengths. When I took my test, DISCIPLINE emerged as one of my top 5 strengths. And I am used to routines, so it took me less than a week to adjust to the work from home (WFH) situation. Its been 3 weeks and I am loving it so far.
Earlier this month I was in Dubai workshopping with 30 seasoned bankers from Africa and the Middle East – CEOs, CMOs, Product owners, Digital Banking experts, Marketers, Analytics teams, Legal & Compliance teams, Process & Operations teams. All of them in one room for 2 days to learn how their latest Personalization & Attribution Tech acquisition will be implemented and how that will help them achieve their business objectives.
Are you planning to launch a digital marketing campaign, perhaps to drive awareness about your services or to generate sign-ups for a new offer on your website? If your answer to the question is yes, then do you think that your website is ready to support the campaign?
