I believe we have seen the worst amount of online negativity for the past few weeks ever since James Charles and Tati Westbrook’s beef occurred. Well, if you do not know what went down in the online beauty guru community, here’s the gist of it.
Today, nearly everyone has an online profile. If you are not online, you might as well not exist. In a time and age when babies (#babiesofinstagram) and even pets (#petsofnstagram, #dogsofinstagram) have online profiles, it is no wonder that world leaders and election nominees have online profiles too. It has increasingly become important for our world leaders to have a presence online, share their views and opinions and interact with citizens. When a huge chunk of their vote bank is coming from online, why ignore the platform at all? In continuation of the #HappyHourLive in April, continue on to finding some stats on how advertising spends on digital are all set to grow exponentially and reading my thoughts on how citizens and candidates can use digital/social media to their benefit.
There is no doubt about the fact that shopping is one of Singapore’s favourite national pastimes. From neighbourhood malls to mega malls and luxury malls - there is an abundance of malls all over the country. However, retailers are concerned about the decreasing footfall as cookie-cutter malls keep sprouting and online shopping is gaining dominance.
Did you know that there are more than 25 million companies worldwide are already using Instagram for business? Why of course they are because it has been reported that around 200 million fans visit at least one business profile per day!
Source: ForbesAs we know, consumer journeys are no longer a linear process; they have become a far more complicated process that consists of multiple channels and touch points emerging through.With user behaviour continually changing, consumers are becoming more demanding and hungry to learn things.Google is diving into various industries by solving their problems through machine learning. Now machine learning is not limited to a few industries, but instead is breaking through numerous industries.
Did you ever think that swiping on dating apps could teach you some tips and tricks on how to market your business? They seem like two very different things, things that have no relation at all. That’s where you’re wrong. Thanks to technology, the landscape of dating has transformed quite a bit just like traditional marketing has evolved and digitised.