Blog


22 May, 2019 From Locales to Locals: How Tourism Marketing Must Shift Focus to the People Behind the Destination

If you’re a communications professional in India, chances are you know what a typical Kerala Tourism ad campaign looks like. Supremely crafted, with raw natural beauty captured in breathtaking panoramas or striking close-ups. Usually celebrated for their sheer artistry and sometimes mocked for completely overlooking the authentic flavour of Kerala. But when #HumanbyNature, Kerala Tourism’s first global ad film in 9 years, was released barely a year after the floods that brought the state to its knees and its people standing shoulder to shoulder with each other, something was different.
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21 May, 2019 Banks Need To Befriend The New Sheriff In Town!

The modern banknote was formalized in the 17th century. Paper currency, however, dates as far back as the 7th century.

Modern banking came into existence in the late 16th century.Cut to a couple of centuries later -Commercialized Internet happened to us in the 1990s.Digital Transformation became a buzzword probably in 2017.So what really happens when a centuries-old established world order meets a new paradigm shift in human behaviour, just shy of two decades old?
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26 Apr, 2019 3 Tricks to Manage Tricky Client Scenarios!

At Happy Marketer, as much as we advocate brands to adopt a “Customer-first” strategy, we practise a “Client-first” approach too, when it comes to managing our client accounts. By putting clients at the core of our business model, we provide services keeping their objectives and interests at the forefront, which eventually helps to foster happy and healthy working relationships. But does this approach always ensure things to be hunky-dory on the client side?
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24 Apr, 2019 Do Brands Really Need A ‘Woke’ Up Call?

When I first saw Gillette's “We Believe” ad, I was quite sceptical. How is that a brand known for its razor-sharp machoness suddenly take a stand against toxic masculinity, bullying and sexual harassment? By engaging with the #MeToo movement, the company’s new advertising campaign plays on its 30-year tagline “The best a man can get”, replacing it with “The best men can be”.
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