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05 Jun, 2019 Marketers, Get Smarter & More Productive through Google’s Easy to Use Machine Learning Offerings!

Posted in google, machine learning by Amy Bhimani

Source: Forbes

As we know, consumer journeys are no longer a linear process; they have become a far more complicated process that consists of multiple channels and touch points emerging through. With user behaviour continually changing, consumers are becoming more demanding and hungry to learn things. Google is diving into various industries by solving their problems through machine learning. Now machine learning is not limited to a few industries, but instead is breaking through numerous industries.

03 Jun, 2019 Successful Dating Lessons You Can Apply to Winning Customers

Posted in customer relationship management, Digital Marketing, Online Marketing, personalised communication by Neelam Patel

Did you ever think that swiping on dating apps could teach you some tips and tricks on how to market your business? They seem like two very different things, things that have no relation at all. That’s where you’re wrong. Thanks to technology, the landscape of dating has transformed quite a bit just like traditional marketing has evolved and digitised.

31 May, 2019 Want to Become the Next Chinese Marketing Officer (CMO) in your Company?

Posted in cmo, Online Marketing by Terrence Quah

While the USA is still the largest economy in the world, China is hot on its tail thanks to the astonishing growth it has experienced over the last few decades. Even with the cooling measures that the authorities have taken, the economy is projected to grow by 6.3% in 2019 as compared to the USA's 2.5%.

29 May, 2019 What’s NEXT on Google Cloud 4 Marketing (C4M)?

Posted in Analytics, google cloud, google next by Tricia Lim

Google Next 19 ended a month ago and I still remember the event like it was yesterday. It was my first time attending a Google conference right at the state, California, where Google began its journey. The conference’s atmosphere was filled with eagerness and excitement as to what Google has in store for everyone in Google Cloud this year.

28 May, 2019 Should You Follow the Trend” of Female Empowerment Marketing?”

Posted in Advertising, marketing messages, Online Marketing by Lydia Yeo

It was recently found that consumers in Singapore thought that beauty-related ads are the most misleading, and if you’ve ever seen advertising claims like “dermatologist-recommended”, “clinically proven” or “award-winning”, perhaps you have wondered for yourself their truth and subjectivity.

22 May, 2019 From Locales to Locals: How Tourism Marketing Must Shift Focus to the People Behind the Destination

Posted in countries, destination marketing, tourism marketing by Celia Vincent

If you’re a communications professional in India, chances are you know what a typical Kerala Tourism ad campaign looks like. Supremely crafted, with raw natural beauty captured in breathtaking panoramas or striking close-ups. Usually celebrated for their sheer artistry and sometimes mocked for completely overlooking the authentic flavour of Kerala. But when #HumanbyNature, Kerala Tourism’s first global ad film in 9 years, was released barely a year after the floods that brought the state to its knees and its people standing shoulder to shoulder with each other, something was different.

21 May, 2019 Banks Need To Befriend The New Sheriff In Town!

Posted in banks, digital transformation, fintechs by Srotoswini Roy

The modern banknote was formalized in the 17th century. Paper currency, however, dates as far back as the 7th century.

Modern banking came into existence in the late 16th century. Cut to a couple of centuries later - Commercialized Internet happened to us in the 1990s. Digital Transformation became a buzzword probably in 2017. So what really happens when a centuries-old established world order meets a new paradigm shift in human behaviour, just shy of two decades old?

15 May, 2019 Personalise Your Customers Experience With Chatbots & Emails

Posted in chatbots, Customer Experience, Email Marketing by Neelam Patel

The creation of chatbots has not just begun in the last decade or so. Yes, that’s when they have started gaining mainstream popularity. But the first invention, ELIZA, a computer program developed at MIT Artificial Intelligence Laboratory in the mid-1960s, was designed to simulate conversations with humans.

26 Apr, 2019 3 Tricks to Manage Tricky Client Scenarios!

Posted in client first, client product, digital consultant, people management by Rittika Das

At Happy Marketer, as much as we advocate brands to adopt a “Customer-first” strategy, we practise a “Client-first” approach too, when it comes to managing our client accounts. By putting clients at the core of our business model, we provide services keeping their objectives and interests at the forefront, which eventually helps to foster happy and healthy working relationships. But does this approach always ensure things to be hunky-dory on the client side?

24 Apr, 2019 Do Brands Really Need A ‘Woke’ Up Call?

Posted in brand purpose, marketing strategy, woke marketing by Anagha Krishnakumar

When I first saw Gillette's “We Believe” ad, I was quite sceptical. How is that a brand known for its razor-sharp machoness suddenly take a stand against toxic masculinity, bullying and sexual harassment? By engaging with the #MeToo movement, the company’s new advertising campaign plays on its 30-year tagline “The best a man can get”, replacing it with “The best men can be”.