Let’s get down to the basics
The colour psychology is the persuasion of the conscious using hues- better known as colours and is one of the most interesting and controversial topics spoken about especially in marketing.
Most of us remember a time when the sound of the landline ringing would make us jump out of our seats and rush to pick it up or simply stand next to the person speaking on the phone, waiting in anticipation to hear the entire conversation. Many a time, I would end up speaking to my friends for hours over the phone even if we just parted ways a couple of minutes ago.
The year began with a spot of drama. Everyone’s favorite Irvins Salted Egg Chips had committed a boo-boo: a dead lizard was found in a packet of their fish skin snack packet.
With the various technological initiatives widely being used, it is changing the way we do things. Brands are adopting technology for their business operations to engage with their customers to provide exhilarating experiences to keep the customers wanting more.
One such type is the Augmented Reality (AR) technology. Usually when we think of AR, we relate it with the gaming world. The hyped-up Pokemon Go AR app, one that has combined the gaming world with the real one, has proven the point even more. But what people are not aware of is that AR can prove to be extremely useful in various industries - one of them being the Fashion industry.
Large (legacy) corporates have woken up to the value that data analytics can create for them. While large organisations in the US and to some extent in Europe saw this opportunity a while back, Asian corporates have been behind in the use of data to solve customer pain points, develop new products, build new customer experiences, and drive value from existing customers.
Many articles have been written about how exercise will have a good effect on your life - physically and emotionally. For me, it is more than that. Not only will it lead you to a healthy and happy life but it also helps to build your character.
In my two years of experience as a digital marketer, I’ve worked with brands across North America (NAR) & Asia-Pacific market (APAC), and have had the privilege of working on digital strategies with a few of them. When I was engaged as a consultant with a start-up in Australia which provided training & coaching services for psychology students, they had just started venturing out into digital as a medium and were exploring their options. Whereas in Singapore, the brands I work with are digitally mature and are strategically planning long-term investments.
Did you recently become a digital consultant? Or have you been in this job role for a while now? Regardless, the challenges faced are more or less the same. And when I say challenges, I don’t mean just one or two but six different buckets of challenges that I have identified over the last six months from my day to day work.
In today’s world, many companies including Happy Marketer embrace a strategy called ''employee rotation'. Instead of having a specific career path, our employees have the ability to move between job roles or departments. It doesn’t mean that they will be constantly promoted, but it does mean that they will be exposed to many verticals of an organization.
