Blog


01 Feb, 2019 DON’T CALL ME MAYBE?

Most of us remember a time when the sound of the landline ringing would make us jump out of our seats and rush to pick it up or simply stand next to the person speaking on the phone, waiting in anticipation to hear the entire conversation. Many a time, I would end up speaking to my friends for hours over the phone even if we just parted ways a couple of minutes ago.

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28 Jan, 2019 Augmented Reality Is More Than Just For The Gaming World

With the various technological initiatives widely being used, it is changing the way we do things. Brands are adopting technology for their business operations to engage with their customers to provide exhilarating experiences to keep the customers wanting more.

One such type is the Augmented Reality (AR) technology. Usually when we think of AR, we relate it with the gaming world. The hyped-up Pokemon Go AR app, one that has combined the gaming world with the real one, has proven the point even more. But what people are not aware of is that AR can prove to be extremely useful in various industries - one of them being the Fashion industry.

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24 Jan, 2019 A Guide To Online Reputation Management

Online reputation management is not just for famous or wealthy individuals, but also for brands to shape their brand’s perception.

Your online reputation can make or break your business. According to Marketing Land, 86% of people are influenced to change their decisions based on negative reviews online while 90% shared that positive reviews online has led them to purchase from a certain brand.
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22 Jan, 2019 The role of DATA in moving a legacy business to a digital disruptor

Large (legacy) corporates have woken up to the value that data analytics can create for them. While large organisations in the US and to some extent in Europe saw this opportunity a while back, Asian corporates have been behind in the use of data to solve customer pain points, develop new products, build new customer experiences, and drive value from existing customers. 

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27 Dec, 2018 The Power of Digital Strategy

In my two years of experience as a digital marketer, I’ve worked with brands across North America (NAR) & Asia-Pacific market (APAC), and have had the privilege of working on digital strategies with a few of them. When I was engaged as a consultant with a start-up in Australia which provided training & coaching services for psychology students, they had just started venturing out into digital as a medium and were exploring their options. Whereas in Singapore, the brands I work with are digitally mature and are strategically planning long-term investments.  

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14 Dec, 2018 A Strategic Framework To Succeed As A Digital Consultant

Did you recently become a digital consultant? Or have you been in this job role for a while now? Regardless, the challenges faced are more or less the same. And when I say challenges, I don’t mean just one or two but six different buckets of challenges that I have identified over the last six months from my day to day work. 

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04 Dec, 2018 The Benefits Of Job Rotation & Why Happy Marketer Embraces This Strategy

In today’s world, many companies including Happy Marketer embrace a strategy called ''employee rotation'. Instead of having a specific career path, our employees have the ability to move between job roles or departments. It doesn’t mean that they will be constantly promoted, but it does mean that they will be exposed to many verticals of an organization.

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