08 Apr, 2019 The PUBG Wildfire – Is India Ready For Some Chicken Dinner?
“Is he a PUBG enthusiast?” asked Narendra Modi, the Indian Prime Minister to one of the mothers who had asked for his counsel on her son’s addiction to online gaming.
Blog
05 Apr, 2019 Looking Back: 10 Months of #HMX
03 Apr, 2019 Cut Through All The Noise: 3 Ways To Win The Moments That Matter
01 Apr, 2019 Why Kris Jenner is the Best HR Manager in the World?
30 Mar, 2019 Chatbots: Should You Do It & How?
Be it Rosie from “Jetsons” or Samantha from “Her”, bots (or robots) have always been portrayed as a thing of the future and that future is now.
Automation is the buzzword in most industries these days. Automating redundant jobs/tasks/activities, saving cost, time, etc, all while making sure the ultimate customer experience is not affected.
27 Mar, 2019 The Best A Brand Can Be – Gillette’s Close Shave With Cause Marketing & Brand Purpose
Gone are the days when marketing communication was about pitching strategically thought out product benefits in witty consumer-speak and well-crafted visuals. I can hear marketers breathe a collective sigh of relief at its demise. Because, clearly, its replacement, the cause marketing campaign is an easier beast to tame, right?22 Mar, 2019 Dentsu Aegis Network Accelerates People-Based Marketing Offering Through Acquisition of Happy Marketer
February 20, 2019
Columbia, MD
Dentsu Aegis Network today announced that it has acquired Happy Marketer Group, Southeast Asia’s leading data-driven digital marketing agency. Post-acquisition, it will be rebranded as Happy Marketer, a Merkle Company – the acquisition will provide a strategic foundation for Merkle’s data, analytics, and CRM solutions in Asia Pacific, further enabling the agency to deliver people-based marketing at scale across the region.
13 Mar, 2019 Know What I Meme?
The internet is flooded with a multitude of memes, and sharing them and tagging friends on a regular basis has become #FriendshipGoals. What is a meme you may ask? It is basically an image, video, gif or an idea, typically humorous in nature, that spreads across the Internet. And memes that start to trend, spread like wildfire and are popularly known. This makes them viral content pieces — an obvious tool that marketers would want to leverage for their own advantage.06 Mar, 2019 When The Mad Men Don Suits
Last month I shared about the surge of suits from consultancy firms on agency turf and how that has forced us in the industry to ask “Is it time to Change the Client-Agency Conversation?”
05 Mar, 2019 Happy Marketer, Now A Merkle Company
By now, most of you would have perhaps heard or read about Happy Marketer being acquired by Merkle Incorporated, one of the largest, US-based, data-driven marketing services firm and we, the #HappyTribe are overjoyed and overwhelmed with all the congratulatory messages and good wishes that have come our way. We are blessed!