Blog


22 Mar, 2019 Dentsu Aegis Network Accelerates People-Based Marketing Offering Through Acquisition of Happy Marketer

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February 20, 2019
Columbia, MD

Dentsu Aegis Network today announced that it has acquired Happy Marketer Group, Southeast Asia’s leading data-driven digital marketing agency. Post-acquisition, it will be rebranded as Happy Marketer, a Merkle Company – the acquisition will provide a strategic foundation for Merkle’s data, analytics, and CRM solutions in Asia Pacific, further enabling the agency to deliver people-based marketing at scale across the region.

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13 Mar, 2019 Know What I Meme?

The internet is flooded with a multitude of memes, and sharing them and tagging friends on a regular basis has become #FriendshipGoals. What is a meme you may ask? It is basically an image, video, gif or an idea, typically humorous in nature, that spreads across the Internet. And memes that start to trend, spread like wildfire and are popularly known. This makes them viral content pieces — an obvious tool that marketers would want to leverage for their own advantage.
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18 Feb, 2019 Online Reviews – A Boon Or A Bane For Hotels?

You’ve booked your air tickets for that long-awaited holiday and you’re buzzing with excitement already. Now, it’s time for you to decide on your lodging. What are some of the factors that you look out for? Cleanliness? Good customer service? Proximity to local amenities? You can probably find most of this information on the accommodation’s website, but I, for one, do not book my hotel room until I have scrolled through a few well-trusted review sites like TripAdvisor. It is through reading about people’s experiences that I’ll know what to expect, and it also lends more credibility to the hotel’s claims on their own website.

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06 Feb, 2019 The 6 Key Ingredients To Winning Content Strategy

Over the years content marketing has progressed and evolved into different content formats such as blogging, infographics, videos, influencer posts, user-generated content, live videos, etc. Somewhere along the way, it has developed to become an integral part of the customer journey and today, it is at the core of all marketing plans/strategies. Organisations should no longer try to sell or market their content but instead strategise a way for it to be woven through all their marketing efforts. In other words, place content at all the right touch points for an enhanced customer engagement.

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