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22 Mar, 2019 Dentsu Aegis Network Accelerates People-Based Marketing Offering Through Acquisition of Happy Marketer

Posted in acquisition, dentsu aegis network, merkle, news by Merkle

February 20, 2019

Columbia, MD

Dentsu Aegis Network today announced that it has acquired Happy Marketer Group, Southeast Asia’s leading data-driven digital marketing agency. Post-acquisition, it will be rebranded as Happy Marketer, a Merkle Company – the acquisition will provide a strategic foundation for Merkle’s data, analytics, and CRM solutions in Asia Pacific, further enabling the agency to deliver people-based marketing at scale across the region.

06 Mar, 2019 When The Mad Men Don Suits

Posted in client agency relationship, Digital Strategy, digital transformation by Srotoswini Roy

Last month I shared about the surge of suits from consultancy firms on agency turf and how that has forced us in the industry to ask “Is it time to Change the Client-Agency Conversation?”

05 Mar, 2019 Happy Marketer, Now A Merkle Company

Posted in entrepreneurship, Happy Marketer, merkle by Prantik

HappyPartners By now, most of you would have perhaps heard or read about Happy Marketer being acquired by Merkle Incorporated, one of the largest, US-based, data-driven marketing services firm and we, the #HappyTribe are overjoyed and overwhelmed with all the congratulatory messages and good wishes that have come our way. We are blessed!

18 Feb, 2019 Online Reviews – A Boon Or A Bane For Hotels?

Posted in brand perception, hotels, online reputation management, online reviews by Lydia Yeo

You’ve booked your air tickets for that long-awaited holiday and you’re buzzing with excitement already. Now, it’s time for you to decide on your lodging. What are some of the factors that you look out for? Cleanliness? Good customer service? Proximity to local amenities? You can probably find most of this information on the accommodation’s website, but I, for one, do not book my hotel room until I have scrolled through a few well-trusted review sites like TripAdvisor. It is through reading about people’s experiences that I’ll know what to expect, and it also lends more credibility to the hotel’s claims on their own website.

11 Feb, 2019 Is It Time To Change The Client-Agency Conversation?

Posted in data driven marketing, Digital Strategy, digital transformation by Srotoswini Roy

Let’s start with a little trivia. Which is the largest digital advertising network in the world?If your answer was any of the top five usual suspects - the WPPs and Omnicoms of the world - then you should definitely consider giving me the next four minutes of your time!

06 Feb, 2019 The 6 Key Ingredients To Winning Content Strategy

Posted in Content Marketing, content strategy, customer engagement, marketing messages by Hima Bindu

Over the years content marketing has progressed and evolved into different content formats such as blogging, infographics, videos, influencer posts, user-generated content, live videos, etc. Somewhere along the way, it has developed to become an integral part of the customer journey and today, it is at the core of all marketing plans/strategies. Organisations should no longer try to sell or market their content but instead strategise a way for it to be woven through all their marketing efforts. In other words, place content at all the right touch points for an enhanced customer engagement.

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04 Feb, 2019 Colour Outside The Lines

Posted in brand perception, colour psychology, Online Marketing by Roxanne Heldt

Let’s get down to the basics The colour psychology is the persuasion of the conscious using hues- better known as colours and is one of the most interesting and controversial topics spoken about especially in marketing.