Apr 2011

Rachit Dayal is our Principal Consultant who has been working on SEO projects since 2004 and is one of Singapore’s leading voices for Enterprise SEO, including having constant search engine optimization as part of the marketing mix for large projects like corporate sites, directories, portals etc. This article is part of his SEO in 2011 series.


SEO firms in Singapore offer various SEO services to meet the needs of your online Singapore business. These services are SEO copywriting, SEO link building, SEO PageRank and SEO page markup services.

What is SEO copywriting?

For a page to be highly ranked by the search engines it must contain search engine friendly content. Search engines use a series of algorithms to rank pages in terms of the content and keywords they contain to ensure that the pages ranked highly are those with more relevant information for a particular keyword. However, these algorithms, which are also known as spiders or crawlers, see the web pages in form of raw HTML and not the published output as a human surfer sees it.

SEO copywriting therefore involves the manipulating of text in the tags of the HTML code of your pages such as text in the Meta tag, keyword tags and the title tags to get a favorable rating from the search engine crawlers. However, since getting tones of traffic to your page without any actionable lead is useless, SEO copywriting also involves optimizing the viewable text on your page for your visitors.

SEO copywriters therefore ensure that your page is optimized for high search engine rankings but at the same time is able to ensure a low bounce rate for your visitors by providing quality information on a particular keyword. This way, you get many visitors to your site who are likely to purchase a product or subscribe for a service that comes with your recommendations. Since the emphasis in any business is to offer value to the client, SEO copywriters ensure they prioritize page optimization to improve client experience over optimization to gain higher rankings by search engine crawlers.

What is SEO link building?

Link building is very fundamental in any SEO strategy and is one of the major determinants of success in an SEO campaign. Apart from the keywords that a page contains, search engines also use links to and from a site as another means of ranking. The number of links to a particular site clearly defines the popularity of the site and the quality of the information contained in it. This makes SEO link building a very important aspect in any SEO strategy.

SEO link building services are usually aimed at improving a website’s link popularity and could eventually lead to more targeted traffic to that particular site. Link building can be done in a number of ways. Links can be bought or exchanged at some particular sites specializing in link building services. If you are working on a low budget you could simply ask for links from a particular site or write articles with links back to your site and submit them to article directories. Lastly, you could register your site with a number of directories where you can get links to other sites and could also benefit when others link to your sites.

Companies offering SEO services in Singapore provide information, advice and any necessary assistance one might need to successfully launch a link building campaign. Since most of these companies are affiliated with various web directory listings and article directories, they could offer you great value for your money by building your links to other sites and facilitating increased traffic to your site.

What are PageRank Services?

In order to clearly understand what PageRank Services are, one must first understand the meaning of the term. PageRank simply refers to a numerical value given to a webpage site to represent how important that particular page is on the World Wide Web.

The PageRank system was introduced by Google and a page is given a rank depending on the number of links to a particular page. Each page linking to another page is effectively voting for that page and thus increasing its importance. Apart from merely looking at the number of votes (links to a page) a page receives, the system also takes into account the importance of the page “casting” the vote to determine the final PageRank of a particular site. The final rank is therefore calculated as a weighted average of the importance of the total votes that a particular site receives.

Google uses the PageRank system as another means of determining a page’s ranking in the search results for a particular keyword. However, its not the only factor considered but is used hand in hand with other methods such as the use of search algorithms which are popularly known as crawlers.

PageRank services are offered to help one display the PageRank on their site without the use of the conventional Google Toolbar. This is done through a snippet of HTML code that one simply inserts into their website. The advantage of PageRank services is that the sites offering these services could provide link exchanging which could further increase your link popularity and consequently, your PageRank.

What are SEO page markup services?

Markup services are services offered in order to improve an already existing product or material. Any person who is serious about online marketing and businesses knows the importance of search engine optimization. However, with new tricks being discovered everyday on how to make that elusive first page on search engine rankings, there is need to keep abreast so that you don’t loose out to your competition. SEO page markup services ensure just that by equipping your sites or pages with the newest and latest online trends in search engine optimization.

Two very popular SEO page markup tools are blogs and Google Analytics. Adding a blog to a site increases interactivity with your visitors while allowing you to add fresh content to your site regularly. Since search engines love fresh content and interactivity increases the chances of your site getting bookmarked on social networks, your PageRank is bound to increase with this markup tool. As your blog following increases, your site grows and you will slowly see steady increases in the amount of traffic to your site.

The other great markup tool is Google Analytics. This free analytics software can be used to provide very vital data about a site’s performance. Its features help you track your site’s visitors by monitoring variables such as the bounce rate and traffic sources. These are very vital to help you know the success of your SEO campaign and can provide insights on how to improve your site over time.

SEO page markup services are very popular and are commonly offered by companies offering SEO services in Singapore.

Rachit Dayal

Is the Managing Partner at Happy Marketer, and handles clients with needs in Web Analytics, Search Engine Optimization, Google AdWords, Website Design and Conversion Consulting.

As Singapore’s first Qualified AdWords Professional and one of the first Analytics Qualified Professionals in the region, Rachit has been on the forefront of search marketing in Singapore since 2004.

But as this industry comes into maturity, he believes now is when the fun is starting – when clients dare to dream of exciting campaigns, and we can finally show tangible positive ROI from all marketing campaigns.