Apr 2016

Good PR is the key to any company’s success. Communicate often, and communicate well! But the PR game has changed in today’s social media-dominated world. 

How can you leverage social media to tell a better story and reach a far wider audience? From 24/7 social listening to influencer engagement, here are 10 ways in which social media is changing the way you do PR for your organization:

Prantik Mazumdar

Prantik is a Managing Partner at Happy Marketer, who leads the firm’s Social, Mobile & Display Advertising practice. He sits on the Global Digital Board of Time International, a leading luxury chain in Asia.