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Blog


Wednesday

06

Apr 2016

The Evolution of PR in the World of Social Media

Posted in Digital Marketing, Public Relations, Social listening, Social Media Marketing by Prantik

Good PR is the key to any company’s success. Communicate often, and communicate well! But the PR game has changed in today’s social media-dominated world. 

How can you leverage social media to tell a better story and reach a far wider audience? From 24/7 social listening to influencer engagement, here are 10 ways in which social media is changing the way you do PR for your organization:

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Prantik Mazumdar

Prantik is a Managing Partner at Happy Marketer, who leads the firm’s Social, Mobile & Display Advertising practice. He sits on the Global Digital Board of Time International, a leading luxury chain in Asia.

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