Oct 2013

Google rolling out the Hummingbird update wasn’t the only surprise they had in stock! This week Google announced two major changes, which would go really well with their fan base. Google Adwords is undoubtedly the most used online marketing tool. This week Google enhanced the experience a little further and introduced Copy-Paste functions in Adwords. With this, you can now copy keywords, ads, ad groups, or entire campaigns! This new update is already live and it is surely going to make users’ work easier.

Apart from that, Google have announced that they are officially taking over the sensational Flutter. Creating one of the most innovative advancements in digital technology, Flutter hit the jackpot when they rolled out their gesture control interaction system for interacting with various online applications, all by using only your webcam! One can expect Google to incorporate this technology in their various products, starting with Google search and YouTube. That shouldn’t be far enough when we get to experience the Mission Impossible style user interface or maybe Google’s own grand April Fool’s joke – Gmail Motion itself!

For all the socioholics out there, Facebook has rolled out a new update for their Graph Search. Now you can search for posts, status updates, check-ins and comments; all just by entering the query in the search box. This update has been activated for selected users and will be gradually spread across the Facebook community. To check if your Graph Search is updated yet, just search for something like “posts about *name of your friend/facebook page*”. If your profile isn’t updated yet, you’ll receive a notification stating the same.

Tip #1:

Driving traffic to your personal blog, portfolio, or business website is key to building a larger audience, gaining new customers, and going viral. Here are 5 Easy Tips to Get High Traffic!

SEO, High traffic tips, Search Ideas, Infographics

Tip #2:

Build a strong brand by following these quick whiteboard tricks on LinkedIn!

LinkedIn Tips, Social Media Marketing, Whiteboard, Infographics

 Tip #3:

There’s no magic formula to shooting award-winning Vine and Instagram videos, but there are some simple tips and tricks to quickly elevate the quality of your work. Use these as a guide, and you can’t go far wrong.

Vine, Instagram, Video Tips, Infographics

 Tip #4:

The web ana­lyt­ics team should be involved from the get-go when the busi­ness is defin­ing and design­ing new func­tion­al­ity for the web­site.   Cre­at­ing a clear mea­sure­ment plan up front will save time and energy.

Analytics Tips

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Kanchan Lad

Kanchan is the Head of Project Delivery at Happy Marketer. She chooses traveling, swimming, crime fiction, celebrity gossip and prefers speed over stagnancy.