Jul 2013

Happy Monday, everyone!

Infographics are the most popular way to share data with others and last week, LinkedIn announced the launch of a new player on Slideshare specifically for infographics! This means that when infographics get uploaded to SlideShare as PDFs, they will be automatically detected as such and also tagged and included in SlideShare’s infographics directory. Whether you hate it or find it a great way to digest big data, the fact is, infographics are on the rise!

Now coming to this week’s Digital Marketing Infographics, we have explained the Use Of Sitelinks in your Ads, Facebook’s Graph Search, In-Stream Video Ad Campaign and KPIs used for Lead Generation Sites.

Tip #1:

The sitelinks ad extension lets you show links to pages from your website, in addition to the main landing page, beneath the text of your ads. Here are a few reasons to consider adding sitelinks to your ads:

Sitelinks in AdWords

(You might also like ‘How To Deal With Google Enhanced Campaigns‘)

Tip #2:

Early this month, Facebook started rolling out Graph Search to all US English users. Here is an overview on What’s New In Facebook’s Graph Search:

Facebook Graph Search

Tip #3:

In-stream video ads allow you to insert your ad into the beginning or middle of other video content. While this method is a great branding medium, it often has lower conversion rates than other online formats. Here are a few suggestions for ways to get the most out of your campaign.

In Stream Video Ad Campaign

You might also like ‘5 Things To Know About YouTube Pre-Roll Ads‘)

Tip #4:

Just as many of the KPIs used by e-commerce sites are conversion-centric, so are the ones used for lead generation sites, where the goal is to generate online leads. Here are 4 Commonly Used KPIs For Lead Generation Sites:

Google Analytics KPIs

Which one did you find the most useful & why? Let us know in the comments!



Kanchan Lad

Kanchan is the Head of Project Delivery at Happy Marketer. She chooses traveling, swimming, crime fiction, celebrity gossip and prefers speed over stagnancy.