29 July



‘Data-driven’ is one of the biggest industry buzzwords of the moment. It makes absolute sense why we should get excited about making marketing and media decisions based on data. But what does data mean to you and how does it fit into your overall marketing strategy?

Before we embark on the exciting journey of data-driven marketing, let’s consider these:

– There are many new martech solutions in the market and organisations are eager to adopt. But how do you ensure that your martech investment brings you value?

– Marketers are keen to deliver results in campaigns and optimise them for scale but why do campaigns fail to live up to expectations?

– How do we ensure continuity when you change your agency?

Happy Marketer’s trio of Sanchit Mendiratta, Trishe Goh and Terrence Quah coined 3 golden rules to address these and more. Watch the video to find out.