Apr - May



We launched the first edition of the #HappyWebinar series, ‘The Marketer Who Wears Many Hats’, in April this year with the view of providing marketers & businesses a framework and a common language to elevate the role of marketing in their boardrooms as a mechanism to drive growth & profitability by optimizing & augmenting the customer experience.

We spoke about the 5 strategic hats that marketers need to wear to evolve and elevate their role and impact within an organization:
:tophat: Media
:tophat: Creative
:tophat: Loyalty
:tophat: Data
:tophat: Strategy