The quote “Write Drunk, Edit Sober,” often misattributed to Ernest Hemmingway, is a handy expression to help writers loosen up. Because sometimes, stepping out of your comfort zone can help you conjure ideas that you usually wouldn’t arrive at. It’s not as much about relying on alcohol to get the words flowing, as it is about just writing, without being hassled by the rules of grammar, structure and syntax. There will be plenty of time for all of that later, for there’s nothing a thorough edit will not resolve.
And compelling marketing content is equally about good editing as much as it is about good writing. So toss those inhibitions aside, and let your fingers fly on the keyboard. You can don the editor’s hat when you’re done writing. Here are 11 tips to help you edit in minutes.