Shopee is the leading e-commerce platform in Southeast Asia & Taiwan and aims to equip merchants with innovative marketing and data tools to optimise business performance and serve customers better.
Being a small merchant on an e-commerce platform is challenging and every day is a delicate balance between inventory management, stock planning, sales forecasting, pricing and a million other challenges. While most merchants want to respond in real-time, the mechanics of tracking ongoing sales are resource-intensive and add to the daily load, which means they’re spending time tracking information, instead of solving larger problems like product selection, over or under stocking and customer service.
Shopee understood how important it was for its merchants to be plugged into the real-time flow of sales, browsing behaviour, and marketing information on their online stores. The Shopee team, along with their partners such as Happy Marketer, developed a customised, future-ready data-mart with Google Analytics 360, which takes information across Web & App Analytics, marketing data sources, CRM interactions and creates specific data views for each merchant in their system. With the new Google Analytics, Shopee has started to consolidate data to measure cross-device performance, remarket to users and eventually drive better results for their merchants.
Watch what Sanchit Mendiratta has to say: