It was recently found that consumers in Singapore thought that beauty-related ads are the most misleading, and if you’ve ever seen advertising claims like “dermatologist-recommended”, “clinically proven” or “award-winning”, perhaps you have wondered for yourself their truth and subjectivity.
Hello from Seattle! My first MozCon so you can imagine how excited I am right now plus I met so many awesome people at the conference and at the #MozCrawl of course!Alright so for those who could not attend or are looking for the key...
The past few weeks have been extra eventful at work. As some of you might know, Happy Marketer submitted to a bunch of awards this year and our big boss Rachit, being as kind as ever, nominated me as "The Most Promising Newcomer" for the...
We kicked off 2015 with our very first batch of submissions to a bunch of awards, both at the local and regional levels. Two of our major submissions were to the Marketing Magazine's Agency of the Year (AOTY) awards and the Mumbrella Asia Awards.And guess what!...
Note - The following guest post is written by Owen Xia, one of the trainers for Happy Marketer's course on covering everything related to User Experience & Design and applying it to Digital Marketing channels like Websites, Mobile Apps, Mobile Sites, Digital Advertising, Social Media and Content...
As we come to the end of another wonderful year, it seems like a perfect moment to start looking ahead to see what’s in store for the digital industry.Here’s presenting 10 awesome predictions related to Analytics.Do visit our section on the Google Analytics workshop we offer?1. Real-Time Analytics will...
It's been a decade since the world has enjoyed the ever-evolving phenomenon of social media. I sometimes really wonder how did we spend the 3-5 hours per day that we currently spend on Facebook, LinkedIn, Twitter, Whatsapp & Instagram pre-2003 when neither of the networks...
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.And why use Instagram for brand storytelling? Because it is, - Quick & Intuitive - Integration...
Today, Google held a widely promoted livestream event where the VP of Product Development rolled out a number of product & feature announcements.Update 1 (1:22am, 23 April 2014) - Google's official blog post on the topic is also live now. Check it out here -...
