Blog


24 Apr, 2019 Do Brands Really Need A ‘Woke’ Up Call?

When I first saw Gillette's “We Believe” ad, I was quite sceptical. How is that a brand known for its razor-sharp machoness suddenly take a stand against toxic masculinity, bullying and sexual harassment? By engaging with the #MeToo movement, the company’s new advertising campaign plays on its 30-year tagline “The best a man can get”, replacing it with “The best men can be”.

Read More

27 Mar, 2019 The Best A Brand Can Be – Gillette’s Close Shave With Cause Marketing & Brand Purpose

imageGone are the days when marketing communication was about pitching strategically thought out product benefits in witty consumer-speak and well-crafted visuals. I can hear marketers breathe a collective sigh of relief at its demise. Because, clearly, its replacement, the cause marketing campaign is an easier beast to tame, right?

Read More

Subscribe to Email Updates

Posts by Topic

false