Branding

18 Apr Top UI, UX & Design Mistakes Most Singapore Websites Thankfully Avoiding

Note - The following guest post is written by Owen Xia, one of the trainers for Happy Marketer's course on covering everything related to User Experience & Design and applying it to Digital Marketing channels like Websites, Mobile Apps, Mobile Sites, Digital Advertising, Social Media and Content...

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24 Dec Social Media: 15 Predictions for 2015

It's been a decade since the world has enjoyed the ever-evolving phenomenon of social media. I sometimes really wonder how did we spend the 3-5 hours per day that we currently spend on Facebook, LinkedIn, Twitter, Whatsapp & Instagram pre-2003 when neither of the networks...

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26 Feb What Facebook’s Whatsapp Acquisition Means for Marketers?

In my recently published article by Campaign Asia, I had outlined potential scenarios for how Facebook will integrate new toy Whatsapp into the offering, and what opportunities brands might get out of the blockbuster deal. Here is an infographic which explains the entire article in a glance! ...

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07 Oct This Week in Infographics – High Search Traffic, LinkedIn Brands, Vine & Instagram, Measurement in Analytics

Google rolling out the Hummingbird update wasn't the only surprise they had in stock! This week Google announced two major changes, which would go really well with their fan base. Google Adwords is undoubtedly the most used online marketing tool. This week Google enhanced the...

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15 Oct Usage of Mobile Games as a part of Campaigns

A mobile game is a video game played on a mobile phone, smartphone, PDA, tablet computer, portable media player or calculator. This does not include games played on dedicated handheld video game systems such as Nintendo 3DS or PlayStation Vita.The first game on a mobile phone was a Tetris game on the Hagenuk MT-2000 device from 1994.SUMMARYWith the rapid evolution of consumer lifestyles,...

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