A while ago, pundits proclaimed the death of the creative agency and the disappearance of those of us who pop culture has got everyone referring to as the Mad Men. The new-age agency, they predicted, would be full of suits and media folks and martech...
A logo is not simply a name, an icon or a visual signature on billboards, they are everywhere. They are on your clothes, instant noodles you eat, and so on. Wherever you go, you will find yourself amongst dozens of brand icons whether you carry them on yourself or pass by them.
“People are literally, physically interacting with those symbols in a way that they never did,” says Michael Bierut, the partner in the prominent design firm Pentagram.
This is exactly why it is so important to understand logos.
Who doesn’t know the Kardarshian-Jenner clan? If you don't, you are obviously living under a rock with no internet, tv or magazines. Over the years, they have been a major influencer of pop culture. The Kardarshians came into the celebrity spotlight after one of the family members, Kim Kardashian's sex tape with her ex-boyfriend, Ray J was leaked in 2007. This paved the opportunity for the family to launch their reality TV series that has become a hit - Keeping up with the Kardarshians! Since then, the Kardarshian-Jenner clan has become an iconic name of celebrity and pop culture.
Be it Rosie from “Jetsons” or Samantha from “Her”, bots (or robots) have always been portrayed as a thing of the future and that future is now.
Automation is the buzzword in most industries these days. Automating redundant jobs/tasks/activities, saving cost, time, etc, all while making sure the ultimate customer experience is not affected.
The year began with a spot of drama. Everyone’s favorite Irvins Salted Egg Chips had committed a boo-boo: a dead lizard was found in a packet of their fish skin snack packet.
With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.
Bus Uncle has been called “Singapore's
Wondering what Bus Uncle is?
Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.
Digital marketing can do more than just promote products. It can help re-brand religions to foster social harmony.
