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28 Jul, 2016 Crisis Management on Social Media: How to Get it Right

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Happy Marketer's managing partner, Prantik Mazumdar, was recently live from Singapore's very own Changi Airport!

A few weeks back, Singapore Airlines managed a crisis the way only a social media marketing maestro could. Watch to learn tools, tips and tricks of crisis management on social media.

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26 Apr, 2016 Braving the Facebook Live Storm – The Community Manager’s Dilemma

Facebook LIVE

Mark Zuckerberg recently announced the expansion of Facebook Live, a feature that was limited to celebrity profiles with verified pages, to all profiles around the world.

This means that any individual can stream a real-time video for his friends and followers to view. Once implemented, Facebook will become the host of a variety of real-time content, thereby allowing each user to become a content creator within his own spheres.

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