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14 Aug, 2018 Buyer Personas – The Primer to Designing Customer Journeys
Posted in b2b companies, b2c companies, buyer personas, Customer Experience, customer journeys, cx investments, Eloqua, lead score, lifecycle marketing, marketing automation, oracle, oracle marketing cloud, Responsys by Nikhita Joshi
In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.
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