Marketers are worried after Google announced that Chrome will block third-party cookies in a few years due to their impact in the marketing landscape. While the move is not new, it commands attention in the marketing industry as Chrome holds nearly 70% of the browsers’ market...
Back in 2017, when the Economist published a brilliant article on ‘Data being the new oil’, the world took notice. The conversations abounded about what organisations like Alphabet, Amazon and Facebook were doing with data. And as marketers, most of us did not go beyond...
Large (legacy) corporates have woken up to the value that data analytics can create for them. While large organisations in the US and to some extent in Europe saw this opportunity a while back, Asian corporates have been behind in the use of data to solve customer pain points, develop new products, build new customer experiences, and drive value from existing customers.
