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03 Jun, 2019 Successful Dating Lessons You Can Apply to Winning Customers

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Did you ever think that swiping on dating apps could teach you some tips and tricks on how to market your business? They seem like two very different things, things that have no relation at all. That’s where you’re wrong. Thanks to technology, the landscape of dating has transformed quite a bit just like traditional marketing has evolved and digitised.

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22 Jan, 2019 The role of DATA in moving a legacy business to a digital disruptor

Large (legacy) corporates have woken up to the value that data analytics can create for them. While large organisations in the US and to some extent in Europe saw this opportunity a while back, Asian corporates have been behind in the use of data to solve customer pain points, develop new products, build new customer experiences, and drive value from existing customers. 

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25 Sep, 2018 Small Businesses Scaling Up In Manila With WhatsApp Business

Unless you are in a country where WhatsApp is banned, you will rarely find someone who isn’t using the app for their day-to-day communication. Whether it’s a quick message to be sent to your mother or a meeting location to be shared with your colleague, WhatsApp is your go to app on the phone.

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13 Mar, 2018 4 Digital Tools To Build Your Intel Before A Meeting

In my previous blog post, I shared 5 forces that dictate any digital strategy. The first and most powerful out of the 5 were the Buyers a.k.a. prospective clients. They want all the possible information about the services/products to make an informed choice about the vendor but at the same time, are hesitant to give out adequate information over the phone or at the first contact.

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15 Feb, 2018 Should Facebook be used as a branding or a performance marketing platform?

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With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.

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