About our Digital Hero
Priscilla “The Social Media Scholar” Tan
Priscilla is a true social media superhero, having honed her social media marketing and corporate communications superpowers over 16 years!
Mark Zuckerberg recently announced the expansion of Facebook Live, a feature that was limited to celebrity profiles with verified pages, to all profiles around the world.
This means that any individual can stream a real-time video for his friends and followers to view. Once implemented, Facebook will become the host of a variety of real-time content, thereby allowing each user to become a content creator within his own spheres.
Good PR is the key to any company’s success. Communicate often, and communicate well! But the PR game has changed in today’s social media-dominated world.
Tools are meant to help us get our digital marketing job done more effectively. But with dozens, if not hundreds, of digital tools launched every year, how does one decide which tools to invest in?
If you’re in the consumer goods industry, you know that it’s difficult to make your brand consumers’ first choice. Nowadays, your social media campaigns play a huge role in enhancing your brand awareness, consumer engagement and, ultimately, driving sales.