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26 Apr, 2016 Braving the Facebook Live Storm – The Community Manager’s Dilemma

Facebook LIVE

Mark Zuckerberg recently announced the expansion of Facebook Live, a feature that was limited to celebrity profiles with verified pages, to all profiles around the world.

This means that any individual can stream a real-time video for his friends and followers to view. Once implemented, Facebook will become the host of a variety of real-time content, thereby allowing each user to become a content creator within his own spheres.

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13 Mar, 2016 7 Powerful Ways for Digital Marketers to Sell Their Value Proposition

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One of the biggest and most common challenges faced by any agency is being labelled as "pricey". A lot of agencies consider lowering their price as the ultimate and easiest solution. However, lowering the price is not always the right solution as it brings down the value of the services you offer and it portrays you as an agency who does not believe in their value proposition. 
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