Good PR is the key to any company’s success. Communicate often, and communicate well! But the PR game has changed in today’s social media-dominated world.
Tools are meant to help us get our digital marketing job done more effectively. But with dozens, if not hundreds, of digital tools launched every year, how does one decide which tools to invest in?
If you’re in the consumer goods industry, you know that it’s difficult to make your brand consumers’ first choice. Nowadays, your social media campaigns play a huge role in enhancing your brand awareness, consumer engagement and, ultimately, driving sales.
In 2015, we saw bigger, yet scattered audiences; diverse, yet fragmented social platforms, and a competitive environment with impressive marketing such as the #ShareACoke campaign. “Viral” went mainstream and organic content like “The Dress” and the Oscar Selfie became an overnight sensation.