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Google AdWords

14 Jul MozCon Day 1

Posted at 16:30h in Advertising, Agency, Analytics & Testing, Content Marketing, Digital Marketing, Display Advertising, Google AdWords, Google Analytics, Happy Marketer, Happy Marketer Updates, Mobile Marketing, Online Marketing, Online Marketing, Social Media, Video Marketing by Kanchan 0 Comments

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Hello from Seattle! My first MozCon so you can imagine how excited I am right now plus I met so many awesome people at the conference and at the #MozCrawl of course!Alright so for those who could not attend or are looking for the key...

23 Apr Google’s #StepInsideAdWords Announcements – April 2014

Posted at 01:13h in Advertising, Google AdWords, Mobile Marketing, Online Marketing, Pay Per Click by Rachit Dayal 0 Comments

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Today, Google held a widely promoted livestream event where the VP of Product Development rolled out a number of product & feature announcements.Update 1 (1:22am, 23 April 2014) - Google's official blog post on the topic is also live now. Check it out here -...

07 Oct This Week in Infographics – High Search Traffic, LinkedIn Brands, Vine & Instagram, Measurement in Analytics

Posted at 12:06h in Branding, Content Marketing, Copywriting, Google AdWords, Google Analytics, Happy Marketer Updates, LinkedIn, News & Updates, Online Marketing, Photography, Search Engine Optimization, Search Optimization, Social Media, Video, Video Marketing by Kanchan 0 Comments

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Google rolling out the Hummingbird update wasn't the only surprise they had in stock! This week Google announced two major changes, which would go really well with their fan base. Google Adwords is undoubtedly the most used online marketing tool. This week Google enhanced the...

23 Sep This Week in Infographics – Dos in AdWords, Perfect Tweet, Video Types & Social Media in GA

Posted at 18:53h in Analytics & Testing, Content Marketing, Google AdWords, Google Analytics, Happy Marketer, News & Updates, Online Marketing, Social Media, Twitter, Video Marketing by Kanchan 0 Comments

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As a agency professional, marketing manager or webmaster, you are constantly looking to upgrade your skills with workshops and training. And that's why we have Google Classroom training program next month designed and approved by Google Singapore, that condenses all the essential knowledge you need...

19 Aug This Week in Infographics – Retargeting, LinkedIn Analytics & Video Optimization

Posted at 14:35h in Content Marketing, Conversion Strategies, Google AdWords, Google Analytics, Happy Marketer, LinkedIn, News & Updates, Online Marketing, Search Engine Optimization, Search Optimization, Social Media, Video Marketing, YouTube by Kanchan 0 Comments

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Hola Marketers! Last week our Managing Partner, Mr. Rachit Dayal, was featured in an interview by YourStory, which talks about 'Understanding The Digital Marketing Space In Singapore'. Do read! :)A lot has been happening in Digital Marketing lately! If you have been too busy to keep up...

12 Aug This Week in Infographics – Link Building, Embedded Posts, YouTube Playlist & Landing Page Optimization

Posted at 14:15h in Analytics & Testing, Conversion Strategies, Facebook, Google AdWords, Google Analytics, Happy Marketer, News & Updates, Online Marketing, Search Engine Optimization, Social Media, Video Marketing by Kanchan 0 Comments

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It was a long weekend and I am guessing you made the most of it! ;) Last week, Facebook announced that they are testing a popular feature 'Trending Topics' for Facebook users. They also announced Story Bumping and Last Actor features which will put important...

29 Jul This Week in Infographics – Sitelinks, Graph Search, In-Stream Video Ads & KPIs

Posted at 13:30h in Facebook, Google AdWords, Google Analytics, Happy Marketer, Online Marketing, Search Engine Optimization, Search Optimization, Social Media, Video Marketing by Kanchan 0 Comments

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Happy Monday, everyone!Infographics are the most popular way to share data with others and last week, LinkedIn announced the launch of a new player on Slideshare specifically for infographics! This means that when infographics get uploaded to SlideShare as PDFs, they will be automatically detected as such...

23 Jul How To Deal With Google’s Enhanced Campaigns?

Posted at 15:06h in Google AdWords, Happy Marketer, News & Updates, Online Marketing, Uncategorized by Sanchit Mendiratta 0 Comments

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Enhanced campaigns allow marketers to manage bids across a user's device, location and time. It allows you to bid higher or lower based on the user’s proximity to your business, and/or the device that they’re using. And, starting Monday (22nd July, 2013), all legacy (conventional)...

22 Jul This Week’s 4 Digital Marketing Infographics You Can’t Miss!

Posted at 00:56h in Designing, Facebook, Google AdWords, Google Analytics, Happy Marketer, Online Marketing, Search Engine Optimization, Social Media, Video Marketing, YouTube by Kanchan 0 Comments

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Hope you guys had a fantastic weekend! In case you've been too busy to read up on our weekly tips, we've compiled a list of top 4 Digital Marketing Infographics from this week. Tip #1: Improving your AdWords Click-Through Rate means raising your Quality Score and search...

03 Oct Get Your Keywords Right! – Intro to the Google AdWords Keyword Tool

Posted at 14:02h in Analytics & Testing, Google AdWords, Google Analytics by Khyathi Nirmal Kumar 1 Comment

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This summer while working full-time at Happy Marketer, I picked up a lot of skills and one of the tools I learnt to use is "Google AdWords" I must say, it requires a lot of exploring to get started with it. A very important step even...