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11 Apr, 2019 Logos: The Bold & The Beautiful

A logo is not simply a name, an icon or a visual signature on billboards, they are everywhere.  They are on your clothes, instant noodles you eat, and so on. Wherever you go, you will find yourself amongst dozens of brand icons whether you carry them on yourself or pass by them.

People are literally, physically interacting with those symbols in a way that they never did,” says Michael Bierut, the partner in the prominent design firm Pentagram.

This is exactly why it is so important to understand logos.

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