Blog
24 Apr, 2019 Do Brands Really Need A ‘Woke’ Up Call?
14 Feb, 2019 Insta Story – The Game Changer
Instagram - a mobile-friendly photo & video album app that has more than 1 billion monthly active users and approximately 100 million photos and videos being uploaded each day. With easy access to mobile devices and a wide consumer reach, no wonder most brands are already on Instagram but the real question is are they engaging with their fans?
25 Sep, 2018 Small Businesses Scaling Up In Manila With WhatsApp Business
Posted in b2c companies, case study, Digital Marketing, marketing strategy, Online Marketing, whatsapp business, whatsapp marketing
Unless you are in a country where WhatsApp is banned, you will rarely find someone who isn’t using the app for their day-to-day communication. Whether it’s a quick message to be sent to your mother or a meeting location to be shared with your colleague, WhatsApp is your go to app on the phone.
18 Jul, 2018 How FMCG Brands can Leverage D2C Business Model
Posted in case study, d2c, D2C Business Model, digital investment, Digital Strategy, direct to consumer, DTC, Ecommerce, FMCG, marketing strategy, Online Marketing
Countless small businesses have thrived for years on direct customer access paving the way to the Direct to Consumer (D2C) model. My childhood memories would be incomplete without the fresh smell of clarified butter (“ghee”) delivered at our doorstep every month by “jethu”, a middle aged man whose name is lost in time. This ghee was made by his wife in her dainty kitchen and he delivered in around his home to customers he acquired purely by word of mouth. Who would have known that decades later small businesses like his could use digital media to directly reach out and engage with customers across the world with a single click?
13 Jun, 2018 Digital Marketing Strategies for Local FMCG Brands in Asia
Posted in case study, Digital Marketing, Digital Strategy, Ecommerce, Facebook Marketing, FMCG, google search, marketing strategy, Online Marketing, search advertising, Social Media
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin.
05 Apr, 2018 Why The S9+ May Be A Sign that Samsung’s Waterloo Is Nearing
Posted in android, apple, first mover advantage, iphone, iphone x, marketing strategy, product development, samsung, samsung s9
In marketing strategy, first-mover advantage, also commonly referred to as technological leadership is the advantage gained by the initial significant occupant of a market segment.