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22 Mar, 2019 Dentsu Aegis Network Accelerates People-Based Marketing Offering Through Acquisition of Happy Marketer

merkle-1
 
February 20, 2019
Columbia, MD

Dentsu Aegis Network today announced that it has acquired Happy Marketer Group, Southeast Asia’s leading data-driven digital marketing agency. Post-acquisition, it will be rebranded as Happy Marketer, a Merkle Company – the acquisition will provide a strategic foundation for Merkle’s data, analytics, and CRM solutions in Asia Pacific, further enabling the agency to deliver people-based marketing at scale across the region.

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