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03 Jun, 2019 Successful Dating Lessons You Can Apply to Winning Customers

Did you ever think that swiping on dating apps could teach you some tips and tricks on how to market your business? They seem like two very different things, things that have no relation at all. That’s where you’re wrong. Thanks to technology, the landscape of dating has transformed quite a bit just like traditional marketing has evolved and digitised.

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25 Sep, 2018 Small Businesses Scaling Up In Manila With WhatsApp Business

Unless you are in a country where WhatsApp is banned, you will rarely find someone who isn’t using the app for their day-to-day communication. Whether it’s a quick message to be sent to your mother or a meeting location to be shared with your colleague, WhatsApp is your go to app on the phone.

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18 Jul, 2018 How FMCG Brands can Leverage D2C Business Model

Countless small businesses have thrived for years on direct customer access paving the way to the Direct to Consumer (D2C) model. My childhood memories would be incomplete without the fresh smell of clarified butter (“ghee”) delivered at our doorstep every month by “jethu”, a middle aged man whose name is lost in time. This ghee was made by his wife in her dainty kitchen and he delivered in around his home to customers he acquired purely by word of mouth. Who would have known that decades later small businesses like his could use digital media to directly reach out and engage with customers across the world with a single click?

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14 Jul, 2015 MozCon Day 1

Hello from Seattle! My first MozCon so you can imagine how excited I am right now plus I met so many awesome people at the conference and at the #MozCrawl of course!Alright so for those who could not attend or are looking for the key...

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07 Oct, 2013 This Week in Infographics – High Search Traffic, LinkedIn Brands, Vine & Instagram, Measurement in Analytics

Google rolling out the Hummingbird update wasn't the only surprise they had in stock! This week Google announced two major changes, which would go really well with their fan base. Google Adwords is undoubtedly the most used online marketing tool. This week Google enhanced the...

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12 Jul, 2013 This Week’s 4 Digital Marketing Infographics You Can’t Miss!

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Gearing up for the week ahead? We've got some interesting tips for you in this week's edition of Digital Marketing Infographics. We feature common causes of Google Panda Penalty, Importance of Brand Advocates, Power of Online Videos & Important Metrics to Track in Analytics for...

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