We kicked off 2015 with our very first batch of submissions to a bunch of awards, both at the local and regional levels. Two of our major submissions were to the Marketing Magazine's Agency of the Year (AOTY) awards and the Mumbrella Asia Awards.And guess what!...
It's been a decade since the world has enjoyed the ever-evolving phenomenon of social media. I sometimes really wonder how did we spend the 3-5 hours per day that we currently spend on Facebook, LinkedIn, Twitter, Whatsapp & Instagram pre-2003 when neither of the networks...
SMS was touted to be the most simple yet effective “killer application” that led the mobile growth story for more than two decades – but its time to bid adieu to this service that had revolutionized both personal & professional communication. But what is it...
Recently Richard Bleasdale, Managing Partner of The Observatory Asia Pacific had dished out some words of wisdom to Singapore agencies urging them to be selective at their pitches given the amount of resources that get burnt in the process. This once again reignited the debate...
In my last blogpost, I talked about Singapore's Tryst with Facebook, highlighting the popularity of the social network in the Little Red Dot island. Singaporeans spend the most amount of time per month on Facebook and it is now common for many of us to...
Recently we at Happy Marketer have been blogging about how Facebook has been making an impact in Singapore politics, universities and businesses in general. But thanks to our recent partnership with SocialBakers, a global authority in social media analytics, we got a deeper understanding of Singapore's tryst with...
