» viral marketing

19 Apr, 2019 Newsjacking: Social Do’s and Don’ts

Posted in newsjacking, Social Media, Social Media Marketing, viral marketing by Joel Go

Newsjacking is all about taking a trending topic and referencing it in your copy or creative. This turns popular news into a method for increasing your brand’s reach and engagement.

12 May, 2016 Social Media Marketing Case Study: How NUS Computing’s Facebook Video Went Viral

Posted in Education, Social Media Marketing, viral marketing by Anupama Hedge

Social Media Marketing Case Study

The National University of Singapore (NUS) is ranked among the best education institutions in the world. But what happens when a global university wants to increase brand awareness levels for a particular school? That’s where social media marketing comes in. We united a diverse group of students, staff and alumni through a heartwarming video on social media, all the while growing reach and engagement levels.

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